In episode 5 we meet Ryan Blad. He is the VP Marketing for Sun Warrior vitamins and supplements. We've heard from agencies and founders so far. Ryan helps gives some perspective on how internal teams at brands view and execute social media in tandem with retail
In this episode we interview Melissa Buckley from Honeybee Garden. She provides her wisdom on retail and social and why her approach may differ from new founders.
Alison Cayne everyone! Ali joins us talk about her journey with social media and its importance to her brand. Also, we couldn't let her go without getting her perspective on a handful topics in the CPG industry.
There is no doubt that COVID-19 has drastically changed the way we all think about discretionary spending. Today David and I discuss if these impacts will be permanent.
6 min
About Retail and Social: Exploring The Connection
From the publisher's feed
Join us on The Retail & Social: Explaining the Connection Podcast as we exchange ideas and explore the intersection of selling CPG brands at retail and leveraging the power of social media.
Born from a conversation between a former buyer at Target and the owner of a social media agency, we dive into captivating conversations and insights from subject matter experts representing different personas within the CPG industry.