Retail by MarketScale

Welcome to the Retail podcast, by MarketScale: Your home for everything B2B in the Retail Industry! Join us for new episodes every week featuring conversations with industry leaders as we explore trends in technology, management, brick & mortar, digital innovations and all things Retail.

On this episode of our Retail Podcast, we sit down with Andrew Straitman, Director, Strategy & eCommerce, and the President of CPC, Steven Maisel. We talk about CPC's growth, notable mentions in Reuters and the Huffington Post, as well as their move to Madison Avenue. Other topics of discussion include how eCommerce is consistently innovating the industry but we also mention how it can be a double-edged sword from a competitive standpoint. Despite the rise of online shopping, packaging still remains crucial to the industry as consumer experience and brand consistency are still major differentiators between your brand and others.

For more information on CPC, be sure to check out their website - commonwealthpackaging.com

Welcome to the Retail podcast, by MarketScale: Your home for everything B2B in the Retail Industry! Join us for new episodes every week featuring conversations with industry leaders as we explore trends in technology, management, brick & mortar, digital innovations and all things Retail.

Welcome to the Retail podcast, by MarketScale: Your home for everything B2B in the Retail Industry! Join us for new episodes every week featuring conversations with industry leaders as we explore trends in technology, management, brick & mortar, digital innovations and all things Retail.

On this edition of the podcast, I get to catch up with Ryan Moats, the Director of Marketing for Playtime. We discuss just how the relationship between retailers and customers has changed over the past 20 years, how technology can properly applied to encourage social interaction instead of locking eyes on a small screen, and the emergence of the "retailtainment" approach to marketing.

Welcome to the Retail podcast, by MarketScale: Your home for everything B2B in the Retail Industry! Join us for new episodes every week featuring conversations with industry leaders as we explore trends in technology, management, brick & mortar, digital innovations and all things Retail.

Olga Yurovski returns to the podcast, this time with fellow CPG consultant, Tammy Brumfield. We hit on some of the problems shopper marketing is facing, and how to fix it in 2018. We discuss CPG brands facing unprecedented technology disruption in the retail space, the path to purchase evolving at light speed, shopper marketing being stuck in neutral with the wheels spinning, what CPG leaders can do to throw their shopper marketing in gear, and stories of when shopper marketing hits the mark.

Listen in now and check out Olga and Tammy's soon to be released book on ways to build modern Shopper Marketing capabilities here (http://info.shopperations.com/how-to-build-a-modern-shopper-marketing-capability)

Visit www.shopperations.com for more information!

On this episode of our Retail podcast, we have the chance to talk with retail analytics expert Ray Hartjen. We talk about the work he's been doing with RetailNext, we discuss analytics from the standpoint of brick & mortar retailers, how mobile devices are being utilized by the shopper and retailer, as well as what role machine learning plays in the future ahead. Not to mention, we get a sneak peak about what to expect at this year’s NRF event! Take a listen.

For more information on RetailNext check out https://retailnext.net/

On the latest episode of the MarketScale Retail podcast, we were joined by Olga Yurovski, Champion of the shopper marketer, and 15 year veteran of the Consumer Packaged Goods industry with some of the industries biggest names. In addition to her work in the CPG marketing world, Olga is the creator of the innovative marketing software, Shopperations. Olga talks with us about the frustrations of not having the same access to data as the other teams in the company…. And then doing something about that. We also learn about automation meeting personalization, balancing old school creative with new school data creation, and glorifying the marketer who finds a way to get as much ROI from a campaign as possible, not just through emotional response, but through the numbers.

Today I have the opportunity to chat with Ryan Moats from Playtime. We discuss the concept of art in the retail space, the benefits of "retailtainment", and the importance of the customer experience.