PetSmart once dominated the pet retail landscape with over 1,500 stores and nearly $8 billion in annual revenue. This episode examines how independent pet retailers siphoned market share by offering higher-quality ingredients, specialized services like grooming and training, and a more knowledgeable staff. Lucas and Luna dive into the specific case of Pet Supplies Plus, a franchise model that grew to over 700 locations by focusing on neighborhood convenience and local authority. They also look at how consumer shifts toward premiumization and wellness—not just for humans but for pets—reshaped the industry. For context, PetSmart's private equity ownership from BC Partners, which took it private in 2015 for $8.7 billion, left the chain with heavy debt and less agility to adapt. By 2024, PetSmart's market share had slipped to around 35 percent, down from nearly 50 percent a decade earlier. The hosts also touch on how Chewy, as an online pure-play, further eroded PetSmart's dominance. This episode offers a clear lens into how category killers can lose their edge when they fail to evolve with consumer values.