Is your favorite brand celebrating culture, or just cashing in on it? In this episode of Shop Shock, we dive deep into the uncomfortable reality of modern retail, where profound cultural events like Black History Month, Lunar New Year and Cinco de Mayo, are often viewed as seasonal sales rather than communities. How profitable is year-round cultural support really? Can AI help retailers capture the nuances of local cultures to capture hearts, minds and wallets of the fastest growing consumer segment in the U.S. And of course, Retail Be Crazy!!