Meet Amy Larson, the founder + designer at Overseasoned — who you might know for their merch + signature slogans like Smash the Garlic and the Patriarchy and I Scream for Reproductive Rights. 🧄🍦

Our chat covers:

• How Amy combined her love of food + feminism to start the company
• The importance of following your curiosity
• How to know it’s time to go from side-hustle to all-in
• The value of showing up + embracing failure
• How to hire support + delegate
• The E-Myth Revisited
• The process of opening a brick + mortar store
• Surrendering to the chaos of small business
• Radical Optimism

 
Find Amy on Instagram @overseasoned_amy + shop Overseasoned online or at their flagship store Matriarch in Newport, RI.
 

🪐 Join The Here & Now

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📱 @feelgoodretail

✉️ [email protected]

 ✨ Thanks for listening to the Retail for the Rest of Us archive! There's tons of great advice in this episode, but you may hear about resources that no longer exist or find broken links in our show notes. Please head to feelgoodretail.com/podcast for our up-to-date offerings!  

Do the words “business strategy” make you feel overwhelmed, undereducated, or like “nobody puts this baby in a corner”?

Me too. But also … I really love strategy at the same time. 🥸

So in today’s episode, I’m sharing how I approach retail problems in our signature feel-good ways. Tune in to hear:

• Why every business needs a unique strategy
• A few recent strategies I’ve helped retailers implement
• How to diagnose the real problem in your business
• My four-step process for creating your own strategy

Ready for support building your unique retail strategy? 🪐 Join The Here & Now 🧭
 

🕸 feelgoodretail.com

📱 @feelgoodretail

✉️ [email protected]

Welcome back, retail besties! We’re kicking off season six by sharing three retail rituals you’ll want to add to your calendar ASAP.

Tune in to hear:

• Why rituals are better than tasks
• The three dates we want you to get on your GCal
• How to prioritize data, strategy, AND self-care

 
Want exact agendas & extra motivation to complete the rituals? 🪐 Join The Here & Now 🧭

 
🕸 feelgoodretail.com
📱 @feelgoodretail
✉️ [email protected]

Support for sustaining your indie retail business and a seasonal reminder that the work you do is anything but small.

🪐 Join The Here & Now 🧭
Get our free 2023 low-key holiday planner here


🕸 feelgoodretail.com
📱 @feelgoodretail
✉️ [email protected]

An incomplete guide to running your shop as an emotional being. 

Get our free 2023 low-key holiday planner here


🕸 feelgoodretail.com
📱 @feelgoodretail
✉️ [email protected]

In this episode, we travel to the past - quite literally - to find answers for the future. By taking the time (an hour, tops) to review previous seasons, you'll be amazed at how few decisions  you have to make going into this year. The goal is to improve, not re-invent besties!

Get our free 2023 low-key holiday planner here
Download the Holiday Review Template here


🕸 feelgoodretail.com
📱 @feelgoodretail
✉️ [email protected]

Smooth sailing for your season with these simple tactics. 

1. Plan your finish line celebration
2. Set an intention
3. Formalize a goal
4. Use the past as your planner 
5. Spill the beans
6. Write a permission slip
7. Create a place for "not now" ideas + observations
8. Set an end of day ritual

Get our low-key holiday planner
Join our Holiday Planning Power Hour on October 16th

🕸 feelgoodretail.com
📱 @feelgoodretail
✉️ [email protected]

Because you can't do everything all at once, despite the urge.

In this episode, we cover:

• Balancing our priorities and mono-tasking
• What "sustainable growth" means in your own words
• Redefining business planning 
• Finding inspiration in natural cycles 

✨ Get our free 2023 Holiday Planner here ✨



🕸 feelgoodretail.com
📱 @feelgoodretail
✉️ [email protected]

Meet Phoebe Sherman, the founder, designer, podcast host + funny video maker over at Girl Gang Craft - a community for creatives. GGC is a multifaceted community with a podcast, apparel line, classes + courses, a membership and craft fairs in Oakland, CA, Salem, MA and Providence, RI.  

Our chat covers:

• Tips for your first market or pop-up
• What it looks like to run an omnichannel business
• How to explore diverse revenue streams in your product based business
• Managing your time and task list in an empowered way

WEBSITE | INSTAGRAM

🕸 feelgoodretail.com
📱 @feelgoodretail
✉️ [email protected]

Can Retail Leave Social Media?

Today, I tackle that question with my friend, collaborator and brilliant business baddie Amelia Hruby in a conversation originally hosted on her podcast, Off The Grid.

Tune in to hear Amelia and I discuss how social media has rapidly shifted for retailers and why chasing the algorithm might be the worst sales strategy in your playbook. We also get into—

• Whether or not social media currently provides meaningful traffic
• Where social media for retail can actually shine (and where it definitely doesn’t)
• My favorite non-social media marketing methods
• Knowing your numbers

💎 Use the code RETAIL for 10% off your ticket to The Refresh!


🕸 feelgoodretail.com
📱 @feelgoodretail
✉️ [email protected]