Retail Initiative

Who do I want to serve, and who do I not? In this episode I'm sharing my experience with firing my first client and why it's important to identify your perfect customer.

There are two different narratives for failure. One will leave you defeated, and the other will inspire you to grow. In this episode, Josh shares how you can adopt a healthy mindset toward failure and view it as an opportunity instead of an obstacle.

We're excited to be joined by Janine Mix from The Complete Boutique. In this episode, Janine shares her secrets to increasing your sales without increasing foot traffic.

What are the key strategies of growing and scaling your online business? We're sharing tips for overcoming the 3 biggest eCommerce hurdles: traffic, sales (online conversion), and customer retention.

We all have "heroes" in life that we look up to, and it's easy to become discouraged when so many of their successes just don't feel possible at our level. How can we work to identify those small reasons for their success, and begin to incorporate them into our own routine? It's often not as hard as we make it out to be.

Clear communication and execution of your competitive advantages is an often overlooked strategy in the world of independent retail. The businesses that are positioned to thrive and see year-over-year growth know exactly their place in the market, and their customers do too.

We're all looking for that secret formula, that shortcut to success. What does that actually look like for retailers?

Regardless of where you are in your business success, there will always be someone further ahead than you. In this episode, Josh talks about how to adopt a perspective that leads to the growth you're dreaming about instead of leaving you feeling discouraged.

People are more loyal to a person than just a product. Instead of seeing your brand as just your store, what would it look like to view your brand as a person with a distinct voice? In today's episode, Josh shares the blueprint to help you discover and refine your brand voice.

You probably have a lot of things going for you in your business but how are you getting as much out of that as you can? There's probably also some weaknesses that you might even realize are having a MAJOR impact. In today's episode of the Retail Initiative Podcast, Josh talks through an exercise that he takes coaching clients through to maximize your strengths and fortify your weakness.