Retail management and marketing - for iPad/Mac/PC

By The Open UniversityEducation

Retail management and marketing - for iPad/Mac/PC episodes

June 10, 2011 The Internet debate
Experts discuss the internet tools available to retailers.
11 min
June 10, 2011 Transcript -- The Internet debate
Experts discuss the internet tools available to retailers.
0 min
June 10, 2011 The retail sector in 2020
How technology has changed and drives retail and consumerism, and the use of statistics and date.
9 min
June 10, 2011 Transcript -- The retail sector in 2020
How technology has changed and drives retail and consumerism, and the use of statistics and date.
0 min
June 10, 2011 The future of retail management
Businesses reflect on what the future hold for them and where they might be.
9 min
June 10, 2011 Transcript -- The future of retail management
Businesses reflect on what the future hold for them and where they might be.
0 min

About Retail management and marketing - for iPad/Mac/PC

From the publisher's feed

How do retailers decide where to locate new stores? Why do consumers behave in a particular manner? How does a frozen pea get from harvest to a supermarket freezer? How do independent and online businesses compete with high street chains? These are just some of the many questions answered throughout this collection of video material that looks in depth at the dynamic and innovative retail industry, and what the future might have in store for retailers and businesses alike. Store operations, globalisation, ethics, supply chains and retail environments are some other areas which are explored, while industry experts discuss the influence and power of the internet as a marketing and distribution tool.