Retail management and marketing - for iPod/iPhone

By The Open UniversityEducation

Retail management and marketing - for iPod/iPhone episodes

June 10, 2011 Store operations
A look at how stores plan and operate, focussing on Waterstone's and Clarks.
7 min
June 10, 2011 Transcript -- Store operations
A look at how stores plan and operate, focussing on Waterstone's and Clarks.
0 min
June 10, 2011 Bar code technology
Looking at the increase and benefits of online shopping and barcode technology.
8 min
June 10, 2011 Transcript -- Bar code technology
Looking at the increase and benefits of online shopping and barcode technology.
0 min
June 10, 2011 The impact of marketing
The importance of marketing and communication.
7 min
June 10, 2011 Transcript -- The impact of marketing
The importance of marketing and communication.
0 min
June 10, 2011 The agency and the message
This video looks at how agencies help companies to raise awareness of their brand and promotions.
8 min
June 10, 2011 Transcript -- The agency and the message
This video looks at how agencies help companies to raise awareness of their brand and promotions.
0 min
June 10, 2011 Online retail marketing
An online entrepreneur challenges the existing state of high street retail.
9 min
June 10, 2011 Transcript -- Online retail marketing
An online entrepreneur challenges the existing state of high street retail.
0 min

About Retail management and marketing - for iPod/iPhone

From the publisher's feed

How do retailers decide where to locate new stores? Why do consumers behave in a particular manner? How does a frozen pea get from harvest to a supermarket freezer? How do independent and online businesses compete with high street chains? These are just some of the many questions answered throughout this collection of video material that looks in depth at the dynamic and innovative retail industry, and what the future might have in store for retailers and businesses alike. Store operations, globalisation, ethics, supply chains and retail environments are some other areas which are explored, while industry experts discuss the influence and power of the internet as a marketing and distribution tool.