Sennait discusses how the fields of fashion, sustainability, and retail are undergoing transformative changes. After shaping the business development landscape at Burberry, Matthew Williamson, Pringle, and Joseph, she broadened her horizons as the Academic Course Leader at Istituto Marangoni since 2015. We also delve into the book she co-authored with Sally Heale, 'Responsible Fashion Business in Practice.' Here, she reveals the genesis of her groundbreaking work, and we explore the exhilarating, sustainable future of fashion