Whether you're a seasoned professional or new to the field, this episode offers valuable knowledge on navigating the digital commerce landscape in MENA. 

Don't miss out on this enlightening discussion!

00:00 Introduction

00:49 Meet Karen Khattab: E-commerce Expert

02:27 Diving into E-commerce in MENA

07:35 The Rise of Quick Commerce

14:55 Understanding Retail Media

16:47 Global vs. Local Retail Media

20:45 The Importance of Retail Media for Advertisers

24:53 Deterministic vs. Probabilistic Targeting in Retail Media

25:15 Amazon's Extensive Audience Segmentation

25:43 Targeting Strategies and Retargeting on Amazon

26:30 Full Funnel Targeting and Advanced Audience Insights

27:20 Amazon Marketing Cloud and Vendor Central

28:10 Comparing Amazon with Other Retailers

31:50 Return on Ad Spend: The Ultimate Metric

35:40 Platform Performance by Category

38:24 Importance of Testing Different Platforms

41:29 Innovative Campaigns and Offline Presence

44:56 Training Needs in E-commerce and Retail Media

48:30 Third-Party Tools and Platform Tracking

50:04 Conclusion and Final Thoughts

 

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