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Retail Media, Now Top Driver of Consumer Purchases
Roth MKM'S 2023 millennial survey, Amazon is now pushing Google as a top source for consumer inspiration and information when it comes to making purchases. 39.5% of respondents pointed to Amazon as their top source. As for social media, YouTube leads the pack for about 30% of millennials, followed by TikTok at 24%.
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By StartupNation
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Roth MKM'S 2023 millennial survey, Amazon is now pushing Google as a top source for consumer inspiration and information when it comes to making purchases. 39.5% of respondents pointed to Amazon as their top source. As for social media, YouTube leads the pack for about 30% of millennials, followed by TikTok at 24%.