In this episode, our Industry Development & Insights Director, Marie-Clare Puffett, sits down with Steve Lockwood, Head of Client Measurement Europe, and Josh Gray, Head of Global Commerce Product Strategy & Operations at TikTok, to explore how entertainment platforms are reshaping the retail media landscape.

Together, they discuss, how entertainment-driven discovery is transforming how people shop, what “true cross-channel integration” looks like, why scale, attribution, and data interoperability are key to unlocking Retail Media’s full potential, and the opportunities ahead for a more connected, measurable, and creative commerce ecosystem.