In this special episode, IAB Europe’s Marketing & Communications Director, Lauren Wakefield, sits down with Verena Gründel, Host and Director of Brand & Communications at DMEXCO, to explore the legacy of one of Europe’s leading digital marketing events and what attendees can expect in 2026. They discuss this year’s theme, Scaling Intelligence, the shift from AI experimentation to meaningful implementation, the growing role of commerce and the key conversations set to take centre stage in Cologne.

Find out more about DMEXCO and secure your tickets here - https://dmexco.com/

What happens when the power of Retail Media data meets the reach of Connected TV?

In this episode, Marie-Clare Puffett, Senior Director, Industry Development & Marketing at IAB Europe, is joined by Jason Wescott, Global Head of Commerce Solutions at WPP Media, and Rahul Sharma, Head of Product - Moloco Streaming at Moloco, to explore the opportunity at the intersection of these two channels.

They discuss what this combination means for brands, retailers and Retail Media Networks, how it can connect brand-building with shopping outcomes, and the challenges that remain around data, measurement and standardisation. They also consider what needs to happen next for Retail Media and CTV to scale in a trusted and consistent way.

As Retail Media matures, the relationship between trade and media is becoming harder to ignore. But are the two functions truly converging, or do they still need to coexist as distinct disciplines?

In this episode, Yara Daher, Retail Media Consultant at IAB Europe, is joined by Lisa Avery, Director of Customer Success EMEA at Zitcha, and Collin Colburn, VP, Commerce & Retail Media at IAB, as they explore how organisations can break down internal silos, align trade and media objectives, and build more effective approaches to measurement, accountability and commercial planning. They also share practical steps brands and retailers can take to improve collaboration today.

Recorded live from Cannes, IAB Europe’s Retail Media Consultant, Yara Daher, sits down with Salomon Tenenbaum, Global Director and Head of Enterprise Partnerships at Wolt, to explore the fast-growing world of commerce media. They discuss the trends cutting through the Cannes buzz, how Wolt Ads connects digital and physical customer moments, the role of AI, and what brands need to succeed in this increasingly important space. 

 In this episode, IAB Europe's Marketing & Communications Director, Lauren Wakefield, is joined by Daniel Knapp, Chief Economist at IAB Europe, to discuss the key findings from the 20th edition of the AdEx Benchmark Report and what they reveal about Europe's digital advertising market in 2025.

The conversation explores the market's 10.5% growth to €131 billion, the continued momentum behind video, social, and Retail Media, regional market trends, and the role of AI in shaping the future of digital advertising. Lauren and Daniel also look ahead to the opportunities and challenges that could influence advertiser investment in 2026. 

 In this episode, Jason Wescott (WPP Media & Chair of IAB Europe’s Retail & Commerce Media Committee), Mazen Mroueh (Publicis Media), and Christian Raveaux (REWE Group) explore why non-endemic brands are becoming the next big opportunity in Retail Media. They discuss what is driving growing advertiser interest beyond traditional CPG and endemic categories, whether retailers are ready to support more complex partnerships, and how shopper intent data can help brands that do not sell directly on the shelf achieve meaningful outcomes. The conversation also tackles common misconceptions about Retail Media, how to balance endemic and non-endemic demand, and why protecting the shopper experience remains critical. 

In this episode, we cut through the AI hype to explore how retailers, brands, and Commerce Media businesses can put AI into practical action today. 

Hosted by our Senior Director, Industry Development & Marketing, Marie-Clare Puffett, Cedric Epiard, VP Product - Retail Media, Mirakl Ads and James Taylor, CEO, Particular Audience, discuss the real-world AI use cases delivering value across the Retail and Commerce media ecosystem. 

The conversation also tackles the key barriers to AI adoption, including fragmented data, legacy systems, and organisational silos, plus practical advice for leaders looking to scale AI effectively.

 In this episode, IAB Europe’s Marketing & Communications Director, Lauren Wakefield, is joined by Daniel Bischoff, COO and Aurélie Brunet de Courssou, Senior Marketing Director at RTL AdAlliance, to explore the growing importance of trust in today’s digital advertising landscape.

Drawing on insights from the latest Living Room Study 2026, the conversation examines shifting video consumption habits, the rise of AI-generated content, and the widening “digital trust gap” facing consumers and brands alike. The episode also unpacks why trust is no longer a “soft” metric, highlighting new evidence linking trusted media environments with stronger business performance, profitability, and long-term brand growth.

Read the Living Room Study here: https://rtl-adalliance.com/living-room-study-2026 

 Curation has quickly become one of the advertising industry’s biggest buzzwords, often interpreted in different ways across the ecosystem. In this episode of Digital Dawn, our Data & Innovation Specialist, Dimitris Beis, sits down with Julie Selman, SVP Head of EMEA at Magnite and Nick Halas, Head of Product Strategy at Global Amplifi, dentsu, to separate fact from fiction when it comes to curation and marketplaces.

We discuss what marketplaces mean in today’s programmatic landscape, how curated marketplaces differ from PMPs, and the role they play in simplifying the supply chain. The conversation also explores the value curated partnerships can deliver for buyers and publishers, opportunities for collaboration across the ecosystem, and whether marketplaces are set to shape the future of programmatic. 

In the final episode of this Retail Media Roundtable series, our Retail Media Consultant, Yara Daher and Tami Harrigan,  VP Business Development - Data Collaboration Platform at Appsflyer, explore why the industry is moving toward a unified approach to onsite and offsite retail media, and what it takes to get there.

They break down the strengths of each channel, the benefits unlocked when they work together, and integrated strategies driving better scale, engagement, and conversion.