Retail OCD

Athletes train for years for their shot at the podium. Olympic sponsorships aren't built in a single campaign cycle, they're built over years of strategic commitment, yet the average CMO tenure is just 15 months today. In this episode we examine the real business of Olympics sponsorship and ask how you go for gold when leadership turns over faster than an event cycle. And who really won the Olympics this year?

Grab your raincoat, the U.S. is bracing for a tariff-ic storm. In this episode we break down the plot twist that has supply chains spinning and CFO's stressing. Who's eating the costs? Who's passing the buck? And why could consumer's shopping carts feel even heavier?

The Super Bowl offers retail a big sugar high, and an equally big post-sugar crash. This week we break down who feasted, who quietly fumbled, and why event-driven spikes often hide deeper operational risk, and what can be done to drive more purchase touchdowns (yes, we had to go there).

Incoming Fed Chair Kevin Warsh is reputed to be hawkish. But so was Jerome Powell, until he was not. We're mining the depths of Kevin's potential impact on the retail industry, and what retailers should be watching out for as he takes over the reins this year. Is Kevin Warsh more comfortable with market pain than market rescue?