Each year the retail industry invests billions of dollars in customer loyalty programs but do they actually make customers more loyal?  In this episode Doug explores the surprising truth about our loyalty to retailers and why a new breed of program is turning the industry on its head. 

In a world where radical business innovation is now a matter of survival, many companies are held back by the very thing they care most about. In this episode, Doug shares one simple way of instigating breakthrough creativity in any business. 

While the retail industry grapples to play checkers, Amazon has become a Grandmaster of chess, quietly drawing retailers into the ultimate technological checkmate.