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Thinking about getting your product on retail shelves? Start here.

In this Retail Readiness Round of Shelf Talks, Hannah Perez, co-founder of SEEQ shares three actionable insights every founder should hear before pursuing retail growth.

In this episode, you'll discover:

• Why attending Expo West can fast track your learning as a CPG founder

• How connecting with founders already selling in retail can open doors and help you avoid costly mistakes

• Why building authentic creator relationships delivers more long term value than chasing vanity metrics

Whether you're preparing for your first buyer meeting or scaling your brand into more retailers, Hannah's advice will help you build a stronger foundation for retail success.

Listen to Hannah's full Shelf Talks interview for the complete conversation and even more strategies for growing a successful consumer brand.

Follow Shelf Talks for weekly conversations with founders, retail buyers, and industry experts sharing practical advice to help you succeed in retail.

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Event Partner: Nourish Summit & Expo (Oct. 5-7, 2027 | Baltimore) - Use code SHELFTALKS10 for 10% off full registration https://bit.ly/4sx0Zba

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Purchase the book Shelf Talk: A step by step guide to launching your product in Retail Stores by Roberta Townes Buy Book