Most retailers don’t lose sales because email doesn’t work.

They lose sales because they send the same message to everyone.

Hi, I’m Clare Bailey, founder of Retail Champion.

In this episode of Retail Reckoning, I’m joined by email marketing, CRM, and paid ads specialist Sophie Walton to unpack why email blasting is quietly costing retail businesses sales.

Email isn’t dead.

But bad email habits are expensive.

We talk about why blanket emails damage engagement, how poor segmentation wastes time and ad spend, and why your email list is often more valuable than chasing new customers through paid ads.

This episode isn’t about complicated funnels or marketing jargon.

It’s about making your marketing calmer, more human, and far more effective.

This episode breaks down:

1. Why emailing everyone backfires for retailers
2. How simple segmentation improves sales and retention
3. Where most retailers waste money with paid ads
4. How email, CRM, and ads should actually work together
5. What to focus on first when marketing feels overwhelming

If your marketing feels noisy, exhausting, or expensive, this episode will help you simplify what you’re doing and focus on what genuinely moves sales forward.

Less blasting.

More relevance.

Better results.

Let’s get your Retail Reckoning together.

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Retail Champion: https://theretailchampion.co.uk

Sophie Walton on LinkedIn: https://www.linkedin.com/in/sophie-walton-3877b221/

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Most retailers don’t need another social media platform.

They need traffic that actually shows up ready to buy.

Hi, I'm Clare Bailey, founder of Retail Champion.

In this episode of Retail Reckoning, I’m joined by Pinterest and visual search specialist Frances Brown to unpack why Pinterest works so differently for ecommerce retailers, and why so many businesses overlook it.

Pinterest isn’t social media.

It’s a visual search engine built around intent, planning, and discovery.

We talk about how shoppers use Pinterest when they already have a problem to solve or a purchase in mind. Not for doom-scrolling, but for ideas, inspiration, and decisions. And why that makes it such a powerful platform for independent retailers with visual products.

This episode breaks down:

1. Why Pinterest content lasts months, not minutes
2. How visual search changes buyer behaviour
3. What boards and pins actually do behind the scenes
4. How Pinterest integrates with ecommerce and Shopify
5. Why planners beat algorithms when it comes to long-term traffic

If you’re tired of posting constantly, watching content disappear, and feeling like visibility is getting harder instead of easier, this episode will help you rethink where your effort belongs.

Less noise.

More intent.

Better quality traffic.

Let’s get your Retail Reckoning together.

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https://retailreckoningpodcast.co.uk/newsletter

Useful links:

Retail Champion: https://theretailchampion.co.uk

Pinterest Business: https://business.pinterest.com

Most retailers don’t need more data.

They need clearer signals.

Hi, I'm Clare Bailey, founder of Retail Champion.

In this episode of Retail Reckoning, I’m demystifying AI for independent retailers. Not the scary, Silicon Valley, robots-taking-over kind. The practical, everyday kind that quietly helps you get better at the basics.

We talk about how AI can act like a calm assistant in the background. One that spots slow sellers, flags missed opportunities, highlights margin issues, and taps you on the shoulder before small problems turn into expensive ones.

This episode is about using AI to support your judgment, not replace it.

I share real retail examples. From forecasting demand more accurately, to spotting underperforming ranges earlier, to making better pricing and promotion decisions without panic discounting.

If margins feel tighter, time feels shorter, and retail feels heavier than it used to, this episode will help you see where AI can earn its place. Calmly. Practically. On your terms.

Let’s get your Retail Reckoning together.

https://retailreckoningpodcast.co.uk/newsletter

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Shall we take a brutally honest look at the highs and lows of the 2025 festive retail season?

Hi, I'm Clare Bailey, founder of Retail Champion.

In this episode of Retail Reckoning, we dig into what worked, what flopped, and what business owners should focus on to ensure 2026 doesn’t leave any cash on the table.

This episode is packed with straight-talking advice: from sellout items that vanished too soon, to stubborn shelf-sitters that eroded your margins.

I've got some practical checklists to share with you for reviewing customer feedback, staffing woes, and digital visibility—making sure you don’t miss a thing.

Whether you’re a seasoned shop owner or an ambitious start-up, this episode is your guide to turning post-Christmas chaos into clarity, actionable strategy, and a winning 2026.

Let’s get your Retail Reckoning together—no dusty shelves allowed!

Subscribe to the Retail Reckoning Newsletter – https://retailreckoningpodcast.co.uk/newsletter

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Retail might be stabilising, but certainty still isn’t coming back.

Hi, I'm Clare Bailey, founder of Retail Champion.

In this episode of Retail Reckoning, I’m sharing my perspective on what retail in 2026 is really shaping up to look like. From cautious consumers and selective spending, to the changing role of the high street, loyalty, technology, and staffing, I break down what genuinely matters for independent retailers right now.

We look at why waiting for “normal” is holding businesses back, why emotional loyalty beats points schemes, and how independents can use their hyper-local knowledge to compete with bigger players. I also talk about where technology helps, where it distracts, and why getting the basics right will always matter more than chasing shiny tactics.

If you’re planning for 2026 and want a clear-eyed, practical view of what’s ahead, this episode will help you focus on what to prioritise and what to ignore.

Subscribe to the Retail Reckoning Newsletter – https://retailreckoningpodcast.co.uk/newsletter

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Christmas might be over, but for retailers the hard part is only just beginning.

Hi, I'm Clare Bailey, founder of Retail Champion.

In this episode of Retail Reckoning, I’m talking about the real cost of post-Christmas returns and why January can feel like a hangover no one warned you about. From gift receipts and goodwill returns to consumer rights and reverse logistics, I break down what shoppers are entitled to, where retailers often get caught out, and why poorly handled returns can quietly damage your brand.

We look at why the “Great Christmas Returns Rush” has become a new festive tradition, how sales and price drops fuel cynical returns, and what retailers can do to protect margins without turning the returns desk into a battleground.

Whether you’re a retailer bracing yourself for January or a consumer trying to work out what you’re actually entitled to, this episode will help you understand the rules, the realities, and the emotional toll of the post-Christmas remix.

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If you’ve ever wondered why your shop looks busy but your bank account doesn’t agree, this episode will feel uncomfortably familiar — in a good way.

Today, Kim Hulse and I pull back the curtain on the small, boring-but-brilliant changes that real retailers have made to genuinely shift their margins. We’re talking about the fixes most businesses overlook because they’re too busy firefighting, guessing, or simply doing things “the way we always have.”

Across several case studies — from a sports shop drowning in choice, to a boutique losing money on basics but over-buying on fashion, to a multi-million-pound family business stuck in chaos — we show how simple decisions around stock, suppliers, store layout, pricing, and team rhythm can unlock thousands in profit.

Not by spending more. Not by rebranding. Just by tightening the fundamentals.

You’ll hear:

• The stock mistakes that silently drain your cash

• How supplier conversations (yes, real ones) can improve margin

• Why basics matter more than you think

• The danger of “I’ll just buy it because it’s pretty” buying

• How small stores lose sales simply by missing key information in-store

• What to fix before investing in marketing

• Why January is the best month for a quiet reset that pays off all year

• The difference between promotions that lift margin and promotions that burn it

And, importantly, why retail rewards momentum — not perfection.

If you want 2026 to be calmer, more profitable, and far less chaotic, start with the basics. One small change at a time.

Black Friday and Cyber Monday might be over, but the real story is only just emerging.

Hi, I'm Clare Bailey, founder of Retail Champion.

In this episode, I'm reflecting back on Black Friday 2025 and Cyber Monday.

This year we saw shoppers spend £3.8B online, yet trust took a hit, margins suffered, and some of the UK’s most established retailers ended up in the headlines for the wrong reasons.

I dig into what Black Friday 2025 actually revealed about today’s shopper — from scepticism around fake discounts to the growing pressure on frontline staff and the operational cracks that show up every year.

If you want clarity on what really happened, how it affects the rest of peak season, and what retailers should change right now, this is the episode for you.

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This year’s Christmas ads are… something else.

Hi, I'm Clare Bailey, founder of Retail Champion.

In this episode I'm sharing what I feel are my winners and losers of this year's Christmas TV ads offerings.

Aldi’s running a full carrot-wedding cinematic universe. Waitrose is flirting with nostalgia. Sainsbury’s has the BFG saving Christmas and partnering with Comic Relief. And John Lewis… well, I’m still trying to work out what actually happened there.

I'll walk you through the standout festive campaigns of 2025 — the clever ones, the chaotic ones, and the ones that accidentally make you question how a five-year-old can afford Pandora jewellery.

We talk emotion, nostalgia, characters, purpose, retail logic (or lack of it), and which ads genuinely nudge shoppers to take action.

Expect honesty. Expect a few eye rolls. And expect to walk away seeing Christmas advertising a little differently.

Thanks for listening, and remember — if you see a carrot on a plate before Boxing Day, it’s probably Aldi’s fault.

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This fiery bonus episode pulls no punches, cutting through the Autumn Statement spin with outrage and insight.

Hi, I'm Clare Bailey, founder of Retail Champion.

In this one, we head from the unprecedented OBR leak and Kemi Badenoch’s scathing budget roast to a “minimum wage” hike that isn’t what it seems and a bizarre new “milkshake tax” – we’re calling out the nonsense head-on.

We expose how rising business costs are gutting our high streets and question if energy “support” comes with rationing vibes. We even flag the safety risks of the new self-check-in era, and ask who really wins when small shops get a boost at big retailers’ expense.