#2 - Retail Resilience: The Future of Specialty Toy Stores with Sue Warfield

From repping toys to leading an industry, Sue Warfield’s journey in the specialty toy world is nothing short of inspiring. As President of ASTRA, she has helped independent toy retailers adapt, innovate, and thrive—even through the challenges of COVID. In this episode, Sue shares how passionate store owners mortgage their homes to bring great toys to kids, why sustainability and imagination-driven play are shaping the industry, how influencers are driving toy purchases, and what retailers need to do to stay ahead. We also dive into ASTRA’s Toy Boat Conference (yes, a cruise for networking and industry insights!), get a sneak peek at the 2024 Astra Marketplace in San Antonio, and ask the big question: What’s next for the specialty toy industry

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