I talk to an experienced retail strategist who is driving the direction of multiple brands. Michelle Yanez-Olivares is an innovative retail operations executive working in an ever changing retail environment. Her insight into global ecommerce, high street fast fashion and now the hybrid, omni-channel experience is fascinating. Michelle also talks about putting the customer front and centre of every decision, especially when juggling multiple brands with such varying needs and expectations. However it is Michelle’s connection to her team, her passion for supporting and nurturing the people around her, that makes this episode very special.