Q. What do you think, what’s the role of experimentation in innovation and how critical it is for an organization?

A. I think it is the lifeblood of actually innovating and I think its the most important part and at times the least utilized area. I have seen that in my experience in the corporate world, there is a way in which the corporate world is constantly budding hands. If you go back to scientific experimentation or scientific method or things like that the goal always is to create a hypothesis and then go prove its wrong. You are focused on proving things that is not true or when you eliminate all the possibilities of it not being true that it actually has the possibility of being true. There is no one who’s the goal at the beginning of the year when they analyze their performance plan or their annual operating plan that your goal this year is to prove that we are wrong about things. Enterprise doesn’t work that way, no one thinks it that way.  So introducing experimentation with the idea of let’s go prove that we are wrong about this. There is a process that I use, I call it evidence mapping. Let’s separate out the things that we know to be true from the things we believe might be true and then our experiments are conducted on the things that might be true in order to prove whether they are or not.  With the goal of saying let’s prove they are not true and if we can’t we got a chance. 

In this interview I spoke with Richard Carriere GM of Cyberlink America on using Face Recognition in Retail.

In this interview I speak with Will Tjernlund co-founder and managing partner of Goat Consulting on the latest on different Amazon seller programs.

In this interview I speak with Will Tjernlund co-founder and managing partner of Goat Consulting on the latest on different Amazon seller programs.

In this interview at the shop.org conference I spoke with Stefanie Botelho CEO of Fitzroy on how she is aiming to "make wholesale fun" for speciality retailers.

In this interview at the shop.org conference I spoke with Stefanie Botelho CEO of Fitzroy on how she is aiming to "make wholesale fun" for speciality retailers.

In this interview I speak with Richard Kestenbaum, partner at Triangle Capital on the ups and downs of the life of Gilt Group which was recently acquired by Rue La La, it's main competitor. The flash sale commerce model took off like a rocketship a few years ago but has fizzled recently and the market is not growing as much as it was once expected.  We also discuss other commerce models including subscription, rental and direct-to-consumer as well as the ongoing battle between the heavyweights Amazon and Walmart.

In this interview I speak with Richard Kestenbaum, partner at Triangle Capital on the ups and downs of the life of Gilt Group which was recently acquired by Rue La La, it's main competitor. The flash sale commerce model took off like a rocketship a few years ago but has fizzled recently and the market is not growing as much as it was once expected.  We also discuss other commerce models including subscription, rental and direct-to-consumer as well as the ongoing battle between the heavyweights Amazon and Walmart.

In this interview I speak with with Harrison Lewis CIO of Northgate Gonzales a grocery and finance operation with over 40 locations about the role of the CIO in the modern organization, the grocery business and specific areas of the tech stack that are top of focus for him and the organization.

Interview with Magento VP Peter Sheldon on the Adobe acquisition and future of commerce