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The ReThink team shares fresh insights from the Retail Technology Show 2025 at the Excel in London, where AI applications in retail have evolved beyond marketing buzzwords to practical implementations in forecasting, computer vision, and data mining.

• AI usage becoming more sophisticated with specific applications rather than just marketing claims
• Computer vision technology now identifying shoplifting, tracking store traffic, and creating heat maps of customer movement
• Surprising amount of cash handling technology despite declining cash transactions
• RFID innovations eliminating manual scanning with fixed readers tracking merchandise throughout stores
• Footfall tracking systems can detect mobile phones even when powered off
• Stock management systems now prompting intelligent markdowns to reduce waste
• Employee communication platforms continuing to evolve for frontline worker engagement
• Notable absence of customer experience measurement technologies and concrete ROI metrics

Join us for our upcoming forum on September 11th in Birmingham featuring an innovation lounge with exciting tech partners, and catch us at NRF Europe in Paris the following week.

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