Michael is joined by three independent jewelers who share how they protect margins, create memorable offers, and keep teams sharp during the busiest weeks of the year. 

We discuss gold pricing, VIP outreach, gift guides, and why the week after Christmas can outsell Black Friday.

Guests: 

Vincent Spilotro from Arezzo Jewelers
Anna Barnett from Barnett Jewelers
Lee Elgin from Elgin's Fine Jewelry

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