Retailer Secrets (Igniting Retail)

My guest for this episode is Chris Deferio. Chris is a Cafe Quality Specialist who has dedicated 20 years of his life to working in and studying specialty coffee retail.

He is also the creator and host of the industry leading podcast, Keys to the Shop, giving listeners insights, inspiration, and tools to grow as specialty coffee professionals.

Today, Chris shares with us the biggest pitfalls to avoid when running a coffee retail business.

Nicole Reyhle, co-founder and publisher of Retail Minded, as well as co-founder of the Independent Retailer Conference, comes in to chat about digital touch points!! Her focus on independent retail and small business makes the conversation grounded and full of actionable advices, although she also is a frequent guest and contributor to large media outlets like The Today Show, Forbes, and more...

Today on Retailer Secrets, Bob Negen with Whizbang Retail Training shares with you the pitfalls to avoid and the shortcuts to running a successful store he's seen over and over again while coaching thousands of retailers to get from shop keepers to retail professionals.

If you are a store owner or manager and want to make more money and spend less time (and keep your sanity) doing it, then this is the episode you need!!

Click play to listen now!

Pierre’s guest today is retail sales expert Bob Phibbs, the retail doctor who shares critical information with you about having sales training in place to get more business, connect with your customers in your store and create an attractive culture.

If you want to know the main patterns of failures Bob Phibbs sees in retail stores, what others do to fast track their journey to profitability, or just get simple and easy implementable tricks to better your sales tomorrow then tune in now!

I used to think Sales was a bad word, that people in sales positions were greedy and didn't have a soul. Ha! I went on to learn the art of selling and it was a long journey. From understanding the customer, to the sales process, handling objections, closing, follow-ups... I never realized how simple Sales actually was. You don't need to know all of this to be great at sales, especially in retail...

Training as played a big part in my early career (and still does). When looking at retail stores, training is not only about skillset your staff has to put in practice to make more sales or get better customer satisfaction. It is all about creating an environment that people feel comfortable in, an environment that will get your customers want to come back. The 3 steps I share in this episode are exactly what the big brands like Starbucks use to train both their partners and their partner's baristas...

I wanted to have a very local, one store story on the podcast for quite some time but I wan't expecting Coulton Woods to be on for THAT one...

What you're going to hear in this episode is kind of the behind the scene of how Coulton Woods applied true marketing principles in his retail business, to become the monopoly of cellphone repair in town.

He is a "Behind the scene" game changer, and a fantastic human being, so today on Retailer Secrets, a special interview with Coulton Woods.

I remember being in university and learning about gathering data through focus groups and surveys... I thought it was the most boring topic ever, I guess that was because I didn't get the next part that it could bring. It's by working with store owners and managers doing the work but not seeing the results that I realized the missing pieces...

Do you also receive those emails from your accountant? For a long time I thought inventory management was reserved for the big guys, the department stores with big budget and experts... That was before I realized many store and shop owners and managers made it work by eliminating the points of failures...

I started retail with the obsession to figure out how the game is really played. What I didn't realize was that the most common knowledge in the industry is the most misunderstood...