Brick-and-mortar stores and e-commerce platforms are rapidly blending, adopting a digital-first strategy is crucial for retail giants. Straddling the evolving terrains of customer preferences and technological advancements, companies are faced with a monumental task of transforming their operations end-to-end, effectively marrying their wholesale brands with a direct-to-consumer operational model.

Amid this challenge and opportunity, businesses are uncovering new ways to rewire their supply chains, reshape their merchandise planning, and redesign their store experiences. Offering some more understanding into this topic, Dan Cherian, VP of Transformation at VF Corporation, talked about this retail revolution for an episode of “Retail Refined.”