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Guests:
Suni Shamapande, PwC's Consumer Markets Lead
Kimberly Lee Minor, CEO, WOC Retail Alliance
Liza Amlani, Founder and Principal of Retail Strategy Group
Nikki Baird, VP of Aptos Strategy and Products

NRF’s 2025 show was a panoramic view of the retail industry and a preview of its near-term future. Retail Unwrapped took the podcast on the road to gain insights from forward thinking experts about key industry takeaways from the NRF 2025. They weighed in on how the convergence of artificial intelligence, human talent and market insight is fundamentally reshaping the retail landscape. Effective AI implementation is focused on processes to augment systems and human decision-making in all retail operations. Join Shelley for a cross-disciplinary perspective on retail from AI operational integration and implementation (Suni), the need for diversity in retail leadership (Kimberly), merchandising strategy (Liza) and retail tech and the in-store experience (Nikki). These experts reveal how successful retailers are embracing a future where technology enhances human connection, market insight challenges conventional wisdom, and enlightened leadership drives innovation supported by diverse perspectives.

For more strategic insights and compelling content, visit TheRobinReport.com, where you can read, watch, and listen to content from Robin Lewis and other retail industry experts, and be sure to follow us on LinkedIn and Twitter.

We'd love to have your feedback and ideas for future episodes of Retail Unwrapped. Just text us!

Guest: Bayard Winthrop, CEO and founder of American Giant 

Bayard Winthrop, CEO of American Giant, is dedicated to American made and has a transformative partnership with Walmart that could redefine the power of American manufacturing. Winthrop launched his collaboration with Walmart with a $12.98 American-made T-shirt in 2023, expanding to sweatshirts in 2025. The partnership is a compelling story about how premium brands can maintain integrity through mass-market collaboration. Walmart's unprecedented $350 billion, 10-year commitment to American-made products scales up onshoring, supports American jobs, meets customers’ expectations and lowers costs. Join Shelley and Bayard as they discuss global trade tensions, looming tariffs, and provide insights into the broader implications of reshoring for national security, community vitality, and workforce development. He challenges prevailing assumptions about manufacturing costs, believing strategic retail partnerships can democratize access to American-made quality without compromising standards. 

For more strategic insights and compelling content, visit TheRobinReport.com, where you can read, watch, and listen to content from Robin Lewis and other retail industry experts, and be sure to follow us on LinkedIn and Twitter.

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As we enter 2025, what’s the imperative for retail going forward? We’ve identified three key shifts that are shaping the future of retail. Join Shelley in a review of Retail Unwrapped podcast highlights that preview retail things to come. 

In hot topics of the moment, tariffs are top of mind for CEOs and CFOs and retail leadership is anticipating uncertain changes with the new administration. The industry faces a pivotal moment as tariff policies create a complex economic balancing act between manufacturing costs at home and consumer price surging for global sourcing. Discover more with Bayard Winthrop, Founder and CEO American Giant and Arick Wierson, award-winning journalist and TRR contributor in a Post-Election Recap for Retail.  

AI is raising its head, a sleeping giant with integration emerging as the defining factor separating market leaders from laggards. Its impact on the retail industry will be broad and deep and brands that stay ahead of the technology and implement AI strategies that resonate with their target markets are better positioned to win.  Learn more with The Next Frontier: Agentic AI Smart Shopping; The AI-Powered Merchant: Creativity Meets Retail Technology; and the Future of Retail Returns: Automation Meets Human Intelligence.

Effective retail leadership will shift as it adopts modern skillsets and strategies to manage a disruptive marketplace. Find out what right stuff is required to win with customers and an evolving workforce: Behind the CEO Curtain: What Modern Leadership Really Looks Like; Succession Planning in Retail…Pepsi Has It Right Four Female CEOs with Unique Retail Strategies; and John Venhuizen, President and CEO of Ace Hardware: A 2024 Crave Retail Radical.

For more strategic insights and compelling content, visit TheRobinReport.com, where you can read, watch, and listen to content from Robin Lewis and other retail industry experts, and be sure to follow us on LinkedIn and Twitter.

We'd love to have your feedback and ideas for future episodes of Retail Unwrapped. Just text us!

Guest: Sharon Price John, CEO Build-A-Bear Workshop

Build-A-Bear Workshop is the evolution of a metamorphosis of a beloved brand. What began as a mall-centric experiential retailer transformed into a global powerhouse by understanding the shifting dynamics of consumer behavior, digital commerce, and destination retail. Join Shelley and Sharon as they reveal how questioning traditional retail assumptions led to breakthrough insights about tourist locations, hospitality partnerships, and multi-generational appeal. This strategic pivot wasn't about changing direction but rather reinterpreting the mission of founder Maxine Clark who created memorable family experiences. Listen in to learn how experiential excellence has made Build-a-Bear a retail renaissance.

For more strategic insights and compelling content, visit TheRobinReport.com, where you can read, watch, and listen to content from Robin Lewis and other retail industry experts, and be sure to follow us on LinkedIn and Twitter.

We'd love to have your feedback and ideas for future episodes of Retail Unwrapped. Just text us!

Guests: Bridget Johns, co-founder and CEO at To&From, John Andrews co-founder and CEO of Cimulate.

The future of retail is being fundamentally transformed by artificial intelligence, moving far beyond basic search functionality to create intuitive, personalized shopping experiences. Learn how AI is evolving from simple keyword matching to sophisticated understanding of consumer context and intent. The key to success lies in striking the perfect balance between AI automation and human expertise. Join Shelley, Bridget and John as they discuss how the emergence of Agentic AI -- autonomous shopping assistants that can understand complex requirements and preferences -- represents the next frontier in retail technology. The human element will remain crucial, particularly when deep product knowledge and curation are required. The most successful implementations will combine AI's processing power with retail domain expertise to enhance rather than replace the human touch in shopping experiences.

For more strategic insights and compelling content, visit TheRobinReport.com, where you can read, watch, and listen to content from Robin Lewis and other retail industry experts, and be sure to follow us on LinkedIn and Twitter.

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In a bold reimagining of mass-market fashion, Walmart is spearheading a transformation that challenges traditional retail paradigms. A 2024 Crave Retail Radical, Denise Incandela, EVP of Walmart Fashion U.S. declares, "Disruption enables breakthrough ideas and redefines standards." This strategic evolution isn't about changing perception – it's revolutionizing how America can access and experience fashion. Join Shelley and Denise in our Retail Radical podcast as they explore how Walmart has transformed its role as a fashion destination. Denise underscores Walmart’s commitment to democratizing fashion without compromising style. The transformation extends beyond product to encompass a reimagined store experience, with over 600 modernized locations featuring branded shops and discovery zones that position fashion as a halo for the brand. 

For more strategic insights and compelling content, visit TheRobinReport.com, where you can read, watch, and listen to content from Robin Lewis and other retail industry experts, and be sure to follow us on LinkedIn and Twitter.

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John Venhuizen’s leadership and radical innovation over the past decade have fueled Ace Hardware’s growth. His strategy is a masterclass in scaling up while maintaining brand integrity and strong community ties. His success in attracting experienced retailers to its cooperative model demonstrates the enduring value of combining local expertise with global resources. 

For more strategic insights and compelling content, visit TheRobinReport.com, where you can read, watch, and listen to content from Robin Lewis and other retail industry experts, and be sure to follow us on LinkedIn and Twitter.

We'd love to have your feedback and ideas for future episodes of Retail Unwrapped. Just text us!

Guest: Ken Pilot of Ken Pilot Ventures, a retail advisory and technology investment firm. 

The convergence of traditional retail expertise with technological innovation is at a critical juncture for industry leaders. The retail-tech landscape is rapidly advancing beyond basic digitization into practical applications that directly impact the bottom line. Join Shelley and Ken as they dive into the next-gen technologies that are changing the retail landscape. They discuss how conversational commerce is revolutionizing the way customers discover products and how new technologies are transforming in-store operations by empowering associates with AI-driven styling tools and inventory insights. What will define the next level of retail success? The ability to harness retail-tech tools while maintaining brand authenticity and merchant creativity. Listen in to a tech-infused, stimulating conversation.

For more strategic insights and compelling content, visit TheRobinReport.com, where you can read, watch, and listen to content from Robin Lewis and other retail industry experts, and be sure to follow us on LinkedIn and Twitter.

We'd love to have your feedback and ideas for future episodes of Retail Unwrapped. Just text us!

Special Guest: Tim Fehr, COO of Happy Returns

The complexities of modern returns management include processing hundreds of thousands of SKUs and demand both technological precision and human insight. As retail continues to evolve, the ability to efficiently manage returns while preventing fraud has become a critical factor in maintaining profitability and customer loyalty. As a pioneering force in returns management, Happy Returns has revolutionized the industry through its innovative approach to combining human verification with robotics automation. Join Shelley and Tim as they discuss how the Happy Returns system achieves a remarkable 35 percent improvement in processing speed while maintaining rigorous fraud prevention standards and how their automated processing centers ensure rapid inventory recovery for retailers. Their returns process is also netting a lifetime 93 Net Promoter Score. Their acquisition by UPS has further enhanced their capability to provide enterprise-level returns management solutions and the ability to scale innovation efforts. 

For more strategic insights and compelling content, visit TheRobinReport.com, where you can read, watch, and listen to content from Robin Lewis and other retail industry experts, and be sure to follow us on LinkedIn and Twitter.

We'd love to have your feedback and ideas for future episodes of Retail Unwrapped. Just text us!

Special Guest: Rebekah L. Matheny, NCIDQ, IIDA, Associate Professor | Interior Design | Department of Design, The Ohio State University; Founder & Director | REBEL Sustainable Futures Lab

The retail industry stands at a pivotal crossroads where sustainability, inclusivity, and profitability are converging to create a new model for growth. As consumer preferences evolve and environmental consciousness continues to rise, traditional retail operations are being challenged by a more circular, purpose-driven approach that promises both economic and environmental advantages. Circularity also includes store design with compelling supporting data: Circular retail models can generate up to four times higher profits per item while reducing environmental impact by 80 percent. Join Shelley and Rebekah as they unpack why circular design is not just about sustainability, it’s about creating a resilient business model. The imperative for change is clear: As Gen Zers and Alphas gain more purchasing power, their expectations for sustainable and inclusive retail experiences will reshape the industry. Retailers who pivot now will be better positioned to capture this growing market while contributing to a more resilient retail future.

For more strategic insights and compelling content, visit TheRobinReport.com, where you can read, watch, and listen to content from Robin Lewis and other retail industry experts, and be sure to follow us on LinkedIn and Twitter.