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The retail frontline sales staff is often an untapped, but highly valuable resource.  Everyone wants to know that they matter and can make a difference. So, how do retailers empower their store associates, their most critical customer-facing ambassadors? In an increasingly tech-driven business, new digital tools are designed to create lasting customer relationships that match loyalty with employee job satisfaction. This is especially powerful in small retail businesses where personal loyalty is the gateway to beating the competition. Join Leigh Sevin, co-founder of Endear, and Shelley as they discuss how modern CRM platforms transform data into authentic customer connection. They explore how AI in partnership with employees can enhance personal outreach and make a brand relevant and meaningful. They also discuss the future of personalization that pairs the message with the individual, informed by sales associates who know their customers best. Their conversation reveals how software, analytics and data can propel a retail business through the insights of its frontline sales ambassadors. Learn from this actionable discussion how tech empowers and inspires store associates to level up service, play a more positive strategic role, and find renewed purpose by using AI to make their jobs easier and strengthen their customer relationships. 

Special Guest: Leigh Sevin, Co-Founder of Endear

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Here’s a stark warning for beauty executives: Brands that cling to traditional manufacturing models are already obsolete—they just don't know it yet. The challenges facing beauty CMOs are hitting critical mass: It's not just driving growth, it’s how to get to market at the speed of culture shifts and keep up digitally and socially. Lauren Thermos is General Manager of Atelier, an Australian product innovation studio dedicated to bringing new products to market faster and better, and a self-described disrupter. Join Lauren and Shelley as they reveal the weak spots of a trendy business where many beauty brands are off trend out of the gate to meet the demands of savvy customers. They discuss the antiquated 18-to-36-month product development cycle, agentic AI (Chat GPT) marketing that shrinks the time between researching and making a decision to buy and will eliminate the need for traditional advertising; and the rise of TikTok as the marketing and product launch platform of choice for young consumers. They also pull back the curtain on why fast-tracked indie creators and celebrity-founded beauty brands are eclipsing many traditional beauty behemoths. Listen in on this provocative conversation about the next frontier of the beauty business.

Special Guest: Lauren Thermos, General Manager at Atelier

For more strategic insights and compelling content, visit TheRobinReport.com, where you can read, watch, and listen to content from Robin Lewis and other retail industry experts, and be sure to follow us on LinkedIn and Twitter.

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Big brands in the food industry face a double-edged challenge: Make snacks healthy and deliver duller colors and unfamiliar tastes. Eliminating dyes and reducing preservatives and sugar are consumer demands that are forcing food manufacturers to reformulate decades-old products that those consumers have developed taste preferences for. Join Shelley and Misty Skolnick, Co-owner of Uncle Jerry’s Pretzels as they discuss how this company in rural Pennsylvania has been producing handmade, 100% natural pretzels as healthy snack options for decades. The conversation covers more than commercial food trends; it explores the challenge from consumers who demand product transparency certification that is resulting in reformulating products that transform familiar food tastes in deference to healthy ingredients. Will this movement collapse when visual appeal and familiar flavors disappear from well-loved products? The food industry is facing an existential crisis balancing wellbeing with familiarity. Unlike food giants scrambling to re-engineer their formulations at scale, smaller producer Uncle Jerry’s Pretzels figured this out 40 years ago.

Special Guest: Misty Skolnick, Co-Owner of Uncle Jerry's Pretzels

For more strategic insights and compelling content, visit TheRobinReport.com, where you can read, watch, and listen to content from Robin Lewis and other retail industry experts, and be sure to follow us on LinkedIn and Twitter.

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In a wide-ranging conversation, Shelley and Tom McGee, president and CEO of ICSC, discuss a mix of consumer trends that will impact holiday spending. It might surprise you to know that Gen X controls 33 percent of all spending (although only 19 percent of the U.S. population); so why are retailers still ignoring them? There’s $1.4 trillion wealth transfer to this generation that nobody's talking about. Overall, consumers are resilient but cautious, price-sensitive and selective, focusing on value and budgeting more carefully making discount retailers the beneficiaries. Next, while tariffs haven’t dramatically increased prices yet, the real impact has been on consumer mindset and timing — people buy earlier, avoid waiting for discounts, and are cautious about overspending. Gift cards are increasingly popular as practical, budget-friendly gifts that also appeal to younger, sustainability-minded generations. In terms of retail development, there’s a supply-demand mismatch in retail real estate. There’s a strong retailer demand for well-located suburban spaces, but they are facing limited new construction. Retail sales have risen about 82 percent since 2009, but physical retail space has only grown 7 percent. Tom reinforces not to rule put physical stores; they remain critical for browsing and as fulfillment centers. Listen and learn about how this confluence of trends results in a mixed prediction for holiday.

Special Guest: Tom McGee, President and CEO, ICSC

For more strategic insights and compelling content, visit TheRobinReport.com, where you can read, watch, and listen to content from Robin Lewis and other retail industry experts, and be sure to follow us on LinkedIn and Twitter.

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When you are an architect who works on projects around the world, your perspective about American retail changes through a refined filter. Kevin Roche, Founder of Roche Design Strategy, has the advantage of understanding firsthand the power of Return on Experience (ROE). He believes traditional retailers face an uncomfortable truth: Legacy KPIs are measuring the wrong things entirely. The most successful retail destinations have quietly augmented traditional metrics with something more elusive: ROE. Join Shelley and Kevin as they discuss innovators like Le Bon Marché (a TRR Retail Radical) that invests half a million euros in evening concerts with no direct sales conversion tracking. Dior's Paris flagship operates a museum with paid admission. And Restoration Hardware (another Retail Radical) builds luxury hotels and operates yachts. These are calculated investments that require a decade or more to mature funded by patient capital. They explore the fundamental question confronting retailers: Are they in the hospitality and entertainment business or the transaction business?  The stores winning today don't sell products—they orchestrate experiences so compelling that customers join the brand rather than simply buy from it. Yet most retail boards remain trapped in short-term thinking, unable to make the courageous leap toward investments that won't show ROI or ROE for years.

Special Guest: Kevin Roche Founder, Roche Design Strategy

For more strategic insights and compelling content, visit TheRobinReport.com, where you can read, watch, and listen to content from Robin Lewis and other retail industry experts, and be sure to follow us on LinkedIn and Twitter.

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Modern leadership often confuses constant availability with maximum impact. It veers off course when it ignores intuition in favor of data. Join Shelley and Melissa Gonzalez, Principal and founder of MG2 in a conversation about her new book, The Purpose Pivot, which explores why understanding your genuine zone of impact requires ruthlessly eliminating everything without purpose. They discuss how most executives spend their days trapped in meetings that deplete rather than energize them, mistaking a full calendar for productivity. Melissa describes how important it is to recognize your intuition as unfiltered market intelligence about misalignment between your role and your actual competitive advantage. She adds, the leaders who will dominate the next decade won't be those who power through everything, but those who know how to focus on their impact and precisely when to tap out.

Special Guest: Melissa Golzalez, Principal and founder of MG2 and author of The Purpose Pivot

For more strategic insights and compelling content, visit TheRobinReport.com, where you can read, watch, and listen to content from Robin Lewis and other retail industry experts, and be sure to follow us on LinkedIn and Twitter.

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Here’s a surprising fact: A workplace revolution is underway and fundamentally reimagining how ergonomics drives productivity and employee retention. With mandates of returns to office, companies are discovering that outdated workspace designs are accelerating turnover. Progressive organizations leverage ergonomic innovation as a competitive weapon. Join Shelley and Bob King, Founder and CEO of iconic workplace solutions company, Humanscale, as they discuss how remote work fundamentally shifted workers’ expectations about their physical work environment demanding dramatically superior workplace experiences. Workplace wellness has been transformed from a nice-to-have perk into a non-negotiable expectation. Learn why 96 percent of workers can't properly use their office chairs and how smart executives are turning workplace design into a competitive advantage.

For more strategic insights and compelling content, visit TheRobinReport.com, where you can read, watch, and listen to content from Robin Lewis and other retail industry experts, and be sure to follow us on LinkedIn and Twitter.

We'd love to have your feedback and ideas for future episodes of Retail Unwrapped. Just text us!

The fashion industry's stubborn reliance on outdated supply chain practices is bleeding profits and destroying consumer trust. Traditional approaches to sizing, inventory management, and trend forecasting are creating failures across the entire value chain, from excess inventory that decimates sustainability goals to astronomical return rates that crush margins. While most companies still operate with historical sizing that ignores consumer evolution, best-in-class retailers are using disciplined digital tools to compress product development cycles and eliminate costly inventory inefficiencies. In anticipation of Tech Fest’s one-day (10.9.2025) online program on AI, innovation and systems thinking, join Shelley and Janice Wang, CEO of Alvanon, as they reveal how forward-thinking leaders are discovering that AI isn't just another tool, it's the bridge that connects siloed departments and transforms decades of unstructured data into a competitive advantage.

Special Guest: Janice Wang, CEO, Alvanon 

For more strategic insights and compelling content, visit TheRobinReport.com, where you can read, watch, and listen to content from Robin Lewis and other retail industry experts, and be sure to follow us on LinkedIn and Twitter.

We'd love to have your feedback and ideas for future episodes of Retail Unwrapped. Just text us!

Spoiler alert: The physical store is an experiential platform that can tap into retail media network ad spending projected to reach $100 billion by 2026. In a digital marketplace, dynamic advertising platforms leverage AI-powered analytics to capture real-time customers. Walmart gets it and its Connect media platform is driving 12 percent of their profits. Join Shelley and David Simon, EVP of Advertising for Mood Media and President of Vibenomics, as they discuss how market pressures, including tariffs, are accelerating retail media strategies for high-margin revenues. They reveal how retailers can build retail media empires that seamlessly blend physical and digital customer experiences, unlocking goldmines of analytical data that are passing traditional retailers by.

Special Guest: David Simon, EVP of Advertising for Mood Media and President of Vibenomics and In-Store Marketplace 

For more strategic insights and compelling content, visit TheRobinReport.com, where you can read, watch, and listen to content from Robin Lewis and other retail industry experts, and be sure to follow us on LinkedIn and Twitter.

We'd love to have your feedback and ideas for future episodes of Retail Unwrapped. Just text us!

Primark's strategic U.S. expansion started 10 years ago and is a master plan in calculated retail growth that could fundamentally reshape America's affordable fashion landscape. Primark has 450 stores worldwide and 33 in the States. It has ambitious plans to expand with 60 to captivate the American shopper. Join Shelley and Rene Federico, Head of Marketing for Primark U.S. as they discuss Primark's integrated approach to pricing, sourcing, and market positioning. Their strategy creates competitive advantages that position them to capture significant market share during a time when consumers want fashion without sacrificing style or quality. The Dublin-based brand has a proven track record creating emotional connections with customers that transform routine shopping into discovery experiences. Find out more about Primark’s plans for their new Herald Square flagship and how they plan to expand their retail magic to American consumers.

Special Guest: Rene Federico, Primark U.S. Head of Marketing

For more strategic insights and compelling content, visit TheRobinReport.com, where you can read, watch, and listen to content from Robin Lewis and other retail industry experts, and be sure to follow us on LinkedIn and Twitter.