RetailMediaX

Paul Skeldon is joined by Jayesh Rajdev, Controller of Advanced Advertising at ITV and Kate Hopkinson, Media Director at SMG to uncover how streaming TV has a key role to play in the retail media ecosystem and what ITV – the UK’s largest streaming platform – brings to the party.

Discussion points:

• The role of CTV in the retail media landscape – and how to navigate the complex network of retailers, brands and platforms to get the most out of it

• A view of some of the brands ITV works with in retail media and advanced advertising

• How ITV can add a regional angle to marketing

• What the future holds for CTV and the wider retail media landscape

Behind the mic:

• Jayesh Rajdev, Controller of Advanced Advertising at ITV

https://www.linkedin.com/in/jayrajdev/

• Kate Hopkinson, Media Director at SMG

https://www.linkedin.com/in/kate-hopkinson-8147a9117/

• Paul Skeldon, editor InternetRetailing

https://www.linkedin.com/in/paulskeldon/

• (00:00) - Tempo: 120.0

Jessica Cooke, Head of Media & Loyalty from Stonegate Group & Emma Dean COO at SMG join Paul Skeldon to talk about the role of retail media outside of traditional retail, taking a look at how it works across Stonegate’s portfolio of more than 4,500 sites including Be at One, Slug & Lettuce, Popworld and Walkabout.

Discussion points:

• How Stonegate Group uses its outlets to deliver an exception retail media service

• How it orchestrates on-site, off-site, on-app and physical media as one offering

• The creation and use of its Mixr app

• The key ingredients in building such an extensive retail media network

• What the future holds for the group

Behind the mic:

• Jessica Cooke, Head of Media & Loyalty, Stonegate Group

https://www.linkedin.com/in/jesscooke/

• Emma Dean COO at SMG

https://www.linkedin.com/in/emma-dean-5b241a24/

• Paul Skeldon, editor InternetRetailing

https://www.linkedin.com/in/paulskeldon/

• (00:00) - Tempo: 120.0

Dean Harris, Head of Co-op Media Network and Rosie Houston, Managing Director of UK Partnerships at SMG outline how convenience retailers have a key role to play in retail media and how that differs from what is seen across the rest of the grocery sector.

Discussion points:

• How co-op has put retail media front and centre of its business

• What marks convenience out from the grocery crowd when it comes to retail media

• Integrating SMG’s team into the Co-op way of working – and what results it has delivered

• The specific challenges of digitising the convenience store

• What’s next for Co-op Media Group

Behind the mic:

• Dean Harris, Head of Co-op Media Network

https://www.linkedin.com/in/dean-harris-85654216/

• Rosie Houston, Managing Director of UK Partnerships at SMG

https://www.linkedin.com/in/rosie-houston-1581879a/

• Paul Skeldon, editor InternetRetailing

https://www.linkedin.com/in/paulskeldon/

• (00:00) - Tempo: 120.0

Paul Skeldon sits down with Katie Streeter Hurle, ex Procter & Gamble & now Chief Strategy Officer at SMG to discuss how retail media has evolved and how SMG has evolved with it – along with how the company works so closely with many of the UK’s leading retail media network providers

Discussion points:

• What it takes to build a world class RMN in today’s market

• What every retailer starting their retail media journey needs to know

• How brands are investing in retail media – both financially and creatively

• SMG’s move into the US market

• What the future holds for SMG and retail media

Behind the mic:

• Katie Streeter Hurle, Chief Strategy Officer, SMG

https://www.linkedin.com/in/katie-streeter-hurle-b428701b/

• Paul Skeldon, editor InternetRetailing

https://www.linkedin.com/in/paulskeldon/

• (00:00) - Tempo: 120.0

Elton Ollerhead, Director, ASOS Media Group & Katie Streeter Hurle, Chief Strategy Officer at SMG talk to Paul Skeldon about how ASOS – which has been in retail media since its birth, thanks to its ASOS fashion magazine – talks about its retail media journey, the ‘fashion lens’ view of retail media and how creativity is key to retail media campaigns.

Discussion points:

• How ASOS has evolved its retail media offering 

• The specifics of retail media in fashion

• Managing relationships with brands

• The need for creative co-operation and agility across the value chain

• Where fashion retail media is heading next

Behind the mic:

• Elton Ollerhead, Director, ASOS Media Group

https://www.linkedin.com/in/eltonollerhead/

• Katie Streeter Hurle, Chief Strategy Officer, SMG

https://www.linkedin.com/in/katie-streeter-hurle-b428701b/

• Paul Skeldon, editor InternetRetailing

https://www.linkedin.com/in/paulskeldon/

• (00:00) - Tempo: 120.0