In this episode, we discuss grocery retailing worldwide, with Frédéric Levy-Perrault, Al-Raya CEO, - the leading supermarket chain in western KSA -. He also spent many years at Carrefour managing the brand's stores across France, Japan, Thailand, Morocco and Saudi Arabia. Drawing from his extensive experience in global grocery retail, we explore the industry complexities, the need to meet local consumer preferences, and a people-centric approach to embracing digital transformation.