In this episode, Rudi Bauer talks with Claudia Tattanelli, Founder and CEO of C-YourCulture, about how employer branding has evolved and why retention should be at the heart of any employer branding strategy.

They discuss what employer branding really means today, why keeping people engaged and aligned matters more than pure talent attraction, and how organizations can move from gut feeling to data driven decisions. Claudia also shares insights on using employees as authentic ambassadors, measuring and understanding culture, creating safe spaces for honest feedback, and aligning employer branding with the real employee experience.