In this episode of Retention Ranch, we sit down with Joel Guthrie from Mobiz, a next-gen SMS marketing platform for SMBs. Joel shares how Mobius is redefining customer engagement through end-to-end personalization — from message to product — and why clarity beats cleverness when it comes to conversion. We dive into use cases, growth channels, and why the real ROI of SMS is just beginning. If you're thinking about scaling your retention or acquisition efforts through text, this one’s for you.