In 2021 marketing budgets have clearly shifted to performance media , Brand building has seen huge cuts in budgets . But is performance marketing alone more effective in the long run ?

Rethink Brand in times of Digital

With over 30 years of integrated marketing and communications experience across organisations, brands , startups , agency and causes I have seen it all. 

Two years back I stepped out of the corporate world to start my own consulting practice and also founded a Brand Storytelling company. 

I keenly follow global marketing trends and help my clients leverage the best practices to discover and unlock their brand potential. 

In this podcast I will regularly share my experiences and the latest marketing news and trends.

Business

Marketing

With over 30 years of integrated marketing and communications experience across organisations, brands , startups , agency and causes I have seen it all. Two years back I stepped out of the corporate world to start my own consulting practice and also founded a Brand Storytelling company. I keenly follow global marketing trends and help my clients leverage the best practices to discover and unlock their brand potential. In this podcast I will regularly share my experiences and the latest marketing news and trends.

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Rethink Brand in times of Digital

Rethink Brand in times of Digital