FUTURE OF MARKETING PODCAST

FUTURE OF MARKETING PODCAST

By Sanjay MudnaneyBusinessMarketing
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FUTURE OF MARKETING PODCAST episodes

  • Brand Storytelling Webinar

    A Brand Story comes to life when the customer is included in the Story.


    When I began my career in marketing I had a budget of over rupees three crores for the year , which was quite a significant amount then .

    The medium I had was newspapers . I would advertise hoping to interrupt my target audience to see my brand AD .

    If it was front page , bottom right the chances were higher , 5th page bottom left , lowered the chances .

    Then came TV and yet again my job as a marketeer was force interrupt my customer .

    Then things changed , we first had internet , but Iphone changed everything .

    Today with the smart phone in hand the power has shifted to the consumers , they decide what they wish to consume .

    And they don’t consume advertising,
    they consume entertainment ,
    they consume stories and
    they consume videos .

    Over 90% of traffic on internet is videos.
    over 90% of the data is on mobile.

    When brands saw this ,
    they stopped advertising ,
    they started entertaining ,
    they became storytellers ,
    they became film makers.

    The hero of the brand story was not the brands but the consumer.

    Products / brands were placed in the stories .

    Stories connected to hearts , cut through clutter , were remembered , were shared , went viral in the digital world.

    You don't need need expensive equipment to make films become a storyteller , the mobile phone works.

    PR changed too , earlier it was the journalist and the editor who would be the gate keepers ,
    now we have influencers,
    anyone with a voice and passion for what they do ,
    who can get in front of the camera,
    or write ,
    all you need a smart phone to begin with.

    You don't need to be a big brand or have big budgets to tell stories ,
    social media is a big leveller .

    Anyone can tell a story , this is the biggest opportunity for small business , startups , freelancers , leaders to become brand storytellers.

    Join me in the webinar I conducted today to experience the power of brand storytelling .

    59 min
  • Rethink Brand in times of Digital
    In 2021 marketing budgets have clearly shifted to performance media , Brand building has seen huge cuts in budgets . But is performance marketing alone more effective in the long run ?
    20 min
  • Before you begin any business , ask this important question.

    This is one of the first questions I ask all my clients 1. Why do you exist 2. What would be missed in the world  if you do not exist ? Purpose is what adds meaning and brings teams together. Great leaders enrol teams into a vision. Join me in this podcast with this essential question. 

    13 min
  • When Consumers become Activists
    Research has shown that majority of consumers will boycott a brand because of its position on a social or political issue , and it is no longer ok for brands to sit on the sidelines.
    10 min

About FUTURE OF MARKETING PODCAST

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With over 30 years of integrated marketing and communications experience across organisations, brands , startups , agency and causes I have seen it all.