FUTURE OF MARKETING PODCAST

By Sanjay Mudnaney

With over 30 years of integrated marketing and communications experience across organisations, brands , startups , agency and causes I have seen it all.

Two years back I stepped out of the corporate... more

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FAQs about FUTURE OF MARKETING PODCAST:

How many episodes does FUTURE OF MARKETING PODCAST have?

The podcast currently has 12 episodes available.

FUTURE OF MARKETING PODCAST episodes:

July 23, 2023 Build Your Personal Brand in 30 days
In this podcast I share what it takes to build a personal brand in the digital world .
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58min
October 02, 2022 Death of Advertising
Advertising has been disrupted by Tech , what is emerging is interesting . Let me share the talk from my webinar.
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46min
September 18, 2022 Brand Storytelling Webinar
A Brand Story comes to life when the customer is included in the Story.

When I began my career in marketing I had a budget of over rupees three crores for the year , which was quite a significant amount then .

The medium I had was newspapers . I would advertise hoping to interrupt my target audience to see my brand AD .

If it was front page , bottom right the chances were higher , 5th page bottom left , lowered the chances .

Then came TV and yet again my job as a marketeer was force interrupt my customer .

Then things changed , we first had internet , but Iphone changed everything .

Today with the smart phone in hand the power has shifted to the consumers , they decide what they wish to consume .

And they don’t consume advertising,
they consume entertainment ,
they consume stories and
they consume videos .

Over 90% of traffic on internet is videos.
over 90% of the data is on mobile.

When brands saw this ,
they stopped advertising ,
they started entertaining ,
they became storytellers ,
they became film makers.

The hero of the brand story was not the brands but the consumer.

Products / brands were placed in the stories .

Stories connected to hearts , cut through clutter , were remembered , were shared , went viral in the digital world.

You don't need need expensive equipment to make films become a storyteller , the mobile phone works.

PR changed too , earlier it was the journalist and the editor who would be the gate keepers ,
now we have influencers,
anyone with a voice and passion for what they do ,
who can get in front of the camera,
or write ,
all you need a smart phone to begin with.

You don't need to be a big brand or have big budgets to tell stories ,
social media is a big leveller .

Anyone can tell a story , this is the biggest opportunity for small business , startups , freelancers , leaders to become brand storytellers.

Join me in the webinar I conducted today to experience the power of brand storytelling .
...more
59min
September 03, 2022 Entrepreneur Mindset Podcast what I learnt from my journey
I became an entrepreneur at 54 , it was not easy , there were challenges I faced . But its been the most amazing experience I had , I am sharing from my experience . Entrepreneur Mindset is for everyone , not just those who begin their own business it is also for those who are in jobs.
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1h 12min
July 21, 2021 Rethink Brand in times of Digital
In 2021 marketing budgets have clearly shifted to performance media , Brand building has seen huge cuts in budgets . But is performance marketing alone more effective in the long run ?
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20min
May 26, 2021 Before you begin any business , ask this important question.
This is one of the first questions I ask all my clients 1. Why do you exist 2. What would be missed in the world if you do not exist ? Purpose is what adds meaning and brings teams together. Great leaders enrol teams into a vision. Join me in this podcast with this essential question.
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13min
May 18, 2021 To Grow Your Business don't Sell Tell Your Brand Story
In the Digital world , we are the stories we tell and if you do not tell your Brand Story , no one else will !
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18min
May 15, 2021 How to Build your Social Media Strategy a step by step approach
In this podcast I share step by step approach to build your social media strategy .
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23min
May 12, 2021 When Consumers become Activists
Research has shown that majority of consumers will boycott a brand because of its position on a social or political issue , and it is no longer ok for brands to sit on the sidelines.
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10min
May 11, 2021 How to Build a Powerful Personal Brand ?
You are either a brand or you are a commodity, you have the choice . In this podcast I share with you some secrets to build a powerful personal brand in the digital world.
...more
15min

FAQs about FUTURE OF MARKETING PODCAST:

How many episodes does FUTURE OF MARKETING PODCAST have?

The podcast currently has 12 episodes available.