In this episode, Brian shares 4 Social Media Marketing mistakes you should avoid. Yes, these are mistakes we’ve made, and still struggles from time-to-time. How about you? Plus, have you heard of a Social Media Spammer? Could you be a Social Media Spammer? Tune in to find out.

MENTIONED IN THE EPISODE:

Get the 3 questions Brian mentioned in this episode by texting the phrase “rethinkradio” to the number “44222”

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In this episode, Brian shares some adjustments he made to a radio station’s email marketing campaign that increased their email open rate. Plus, grab a pen and notepad to jot down some keywords you should NOT use in your message to prevent your emails from being delivered to the spam folder. Towards the end of the podcast, Brian will also tell you about a tool you can use to check the score of your email subject line before it’s sent.

LINK MENTIONED IN THIS EPISODE:
https://coschedule.com/email-subject-line-tester

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In this episode, Brian shares his thoughts and ideas on how radio stations can use Facebook, Instagram, LinkedIn, Twitter, and TikTok in 2020. We’ll discuss content ideas, building relationships on social platforms, using live video for fundraisers, music surveys, and more.

🚨 TikTok doesn’t have much, if any, regulations at the moment. I do think the Christian Radio Industry could utilize the platform to gain awareness with a younger crowd. But, I also feel we need to be careful on this platform. I can see how it could cause some to go down a bad path.

Links For Stuff Mentioned On The Episode

Live Streaming Software:
https://www.ecamm.com/ (MAC only)
https://be.live/

Transcribe Services:
https://www.temi.com/
https://trint.com/
https://www.rev.com/

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In this episode, Brant Hansen joins us to discuss some of the challenges he has faced doing video. Plus, Brian will share a new option for those of us not comfortable doing a LIVE video on Facebook. It's called Facebook Premiere, and it could help increase your video views on Facebook.

FYI: The Facebook premiere video option is only available when you upload your video from the desktop. Mobile devices do not allow you to schedule a premiere video, as of the time of this podcast recording.

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Welcome to the first episode of the Rethink Radio Podcast! In this episode, Brian shares why he's launching the podcast, and his thoughts on copycat marketing on social media. Does your social media content provide value or add to the noise?

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