This is an enhanced audio version of the Deeper Thought post, "Sales Professionals Who Get Back To The Basics Will Smash Their Sales Results In 2021" written by Larry Levine including an interview with the author and Liz Wendling.
EXCERPT
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Sales Professionals Who Get Back To The Basics Will Smash Their Sales Results In 2021.
Could you enhance your sales results and become more successful, if you consistently learned how to master the basics?
Vince Lombardi, the legendary Green Bay Packers coach, once said that football comes down to only two things: Blocking on offense and tackling on defense, and those are the basics his teams spent 80% of their time on in practice.
How many of you spend 80% of your time practicing the sales basics?
Here is my concern, too many of you are wasting time chasing shortcuts, automation magic and excuses; before mastering the fundamentals
The greatest skill in your sales endeavor is simple... just do the work. And it is for this reason, most of you don't need more time, more tips, or better strategies. You just need to do the real work and master the basics.