The discussion focused on marketing strategies for aging consumers, emphasizing the importance of avoiding negative terminology like "old" and "elderly," and using terms like "ageless" and "seasoned." 

Michael Phillips highlighted that 56% of consumer spending in America is by those over 50, and stressed the need for inclusive workforces and marketing. 

Bernie Borges discussed the "happiness U curve," noting that happiness peaks at 18 and increases after mid-40s. 

Jennifer Abernathy and Natalie de Versailles underscored the importance of relatable imagery and simple, honest messaging. 

Benjamin Surmi noted the challenge of balancing aspirational marketing with practical needs, emphasizing user experience and personalized service.

Bernie Borges: “I'm blessed with a full head of hair, which is genetics, everything else is a choice. My waistline is a choice. My attitude is a choice. The storytelling through your marketing that can help people, empower people to make those choices is the most effective marketing we can do.

Recorded on September 29, 2022, this episode is part of our Marketing Series. Speakers are listed in their order of appearance.

Michael Phillips, Director Strategic Partnerships, AARP

Bernie Borges, CEO and Host of Midlife Fulfilled podcast, Thrive Media
VP Global Content Marketing, iQor
Bernie’s additional current activities:
Advisory Board Member, Digital Marketing at University of South Florida
Advisory Board Member, OneMob

Jennifer Abernethy, President, Socially Delivered Digital Agency; Founder, Mod.Life®

Benjamin Surmi, Social Gerontologist; Director of Education and Culture; Innovation Lab, Koelsch Communities

Debbie Howard, Chairman, Carter-JMRN (Japan Market Research Network)

Debbie Howard’s summary of this show.

Resources:
Happiness U Curve that Bernie Borges mentioned was featured in this Boomer Tech Talk article with video based on author Jonathan Rauch panel at On Aging panel (formerly Aging in America).

BoomerTechTalk.com episode page

LinkedIn Show Post

Co-Hosts: Linda Sherman, Debbie Howard and Michael Phillips

We continue to record new Rethinking Aging Club podcasts live on Thursdays. How to join live.

Please follow both of our podcasts including News for the Ages by Rethinking Aging Club.

We are catching up with publishing historical Rethinking Aging Club podcasts, and hope to be current by the end of May 2025.

New episodes on both of our podcasts are usually published the day after they are recorded.

Music: Solemnity written and performed by Richard Sherman

We hosted a great discussion on sleep health with these chapters.

Roger Anunsen gave us a sleep health overview pointing out the significant value of Matthew Walker’s 2017 book “Why We Sleep” and his 2019 Ted Talk “Sleep Your Brain's Superpower”.

Dave Gibson provided a helpful description of what biological factors change affecting our ability to get the sleep we need as we age.

Anunsen and Gibson on biphasic sleep.

Caroline Laurenson spoke about how the Kindspace app library has lots of bite sized actionable sleep hygiene tips. wellness activities and a package of breathing exercisesthat sits in their restorative pillar.

Bill Uniowski explained that Zinnia TV care partners use their videos to ease transitions and facilitate activities of daily living, create meaningful moments of calm and engagement, provide respite and all sorts of other things.

Anunsen and Gibson on sleep health product trends.

Daan van der Werf introduced Q-Strip and his fundamental research of nocturnal perspiration.

Recorded on September 22, 2022, this episode is part of our Sleep Health Series. Speakers are listed in their order of appearance.

Roger Anunsen, Research and Design Photavia; consultant Mindramp; Former college instructor
TEDx Speaker The Power of a Smidgen: Applied Brain Science - 2017

Dave Gibson, Wellbeing Coach specialising in sleep; Food Scientist, Naturopath, Hypnotherapist, and Osteopath, thesleepsite

Caroline Laurenson, Creator, Kindspace app

William A. Uniowski, Co-Founder and CEO, Zinnia TV

Daan van der Werf, Inventor and CTO, Q-Strip

Resources:
Specific Tips on Sleep for Older Adults article on TheSleepSite.co.uk
CTA Foundation introduced the Shalam award for social isolation solutions

BoomerTechTalk.com episode page

LinkedIn Show Post

Co-Hosts: Linda Sherman and Steve Ewell

We continue to record new Rethinking Aging Club podcasts live on Thursdays. How to join live.

Please follow both of our podcasts including News for the Ages by Rethinking Aging Club.

We are catching up with publishing historical Rethinking Aging Club podcasts, and hope to be current by the end of May 2025.

New episodes on both of our podcasts are usually published the day after they are recorded.

Music: Solemnity written and performed by Richard Sherman

Carol Chiang and Rebeca Sternbach were able to offer their perspectives as both occupational therapists and aging in place housing consultants as commentary on the Silvernest and Village to Village Network offering. Michael Skaff also offered his perspective. The leaders of Silvernest and Village to Village Network introduced their alternative senior living options.

This Living Choices episode was a follow-up to our discussion on the same topic on July 21, 2022. You will find it mentioned in this show.

Recorded on September 1, 2022, this episode is part of our Living Choices Series. Speakers are listed in their order of appearance.

Riley Gibson,
At time of show:
President, Silvernest / now rebranded as HomeShare Online; SVP Digital Product, Finance of America
Current Endeavors:
Co-Founder, Wildly Virgin; Co-Founder and CEO, Project Gamma; Chief Reboot Officer, Grandma’s Frozen Noodles

Barbara Sullivan, Executive Director, Village to Village Network

Michael Skaff,
At time of show:
Chief Information Officer, San Francisco Campus for Jewish Living   
Current Endeavors:
Chief Information Officer, Sequoia Living
Advisor to Labrador Systems; Fika Ventures and Tau Ventures

Carol Chiang OTR/L, CAPS, ECHM, CHAMP, Founder, EvolvingHomes; In 2024 became  - Co-Founder, Partner and Director Corp Development and Innovation at IIX Care
EvolvingHomes is an AgeTech Collaborative Business Services Participant

Rebeca Sternbach, OTR/L, CAPS, ECHM,
At time of show:
Biz Dev, Jukebox Health
Current endeavors:
Adjunct Faculty, Widener University
Occupational Therapist/ Home Accessibility and Home Modification Specialist, Ability Home Solutions   
Early Intervention Occupational Therapist, Virtua Health

Debbie Howard’s summary of this show.

BoomerTechTalk.com episode page

LinkedIn Show Post

Co-Hosts: Linda Sherman, Debbie Howard, Steve Ewell and Michael Phillips

We continue to record new Rethinking Aging Club podcasts live on Thursdays. How to join live.

Please follow both of our podcasts including News for the Ages by Rethinking Aging Club.

We are catching up with publishing historical Rethinking Aging Club podcasts, and hope to be current by the end of May 2025.

New episodes on both of our podcasts are usually published the day after they are recorded.

Music: Solemnity written and performed by Richard Sherman

Celebrating National Wellness Month, this episode focused on Self Care. We looked at the contribution of hearing and brain health. We explored several approaches that can help: writing, Joy Journaling, Ayurvedic massage, and a wide variety of online courses that combine “learning” with “community.”

Recorded on 8-25-22, this episode is part of our Fitness and Wellness series.
Speakers are listed in their order of appearance.

Dr. Krystal L. Culler, Founder, Virtual Brain Health Center
‘If you have 30 minutes a day for your own personal brain care,
It's 5 minutes of meditation, 10 minutes of brain fitness, 10 minutes of purposeful movement for your body, a 5 minute brain break. And bonus one minute practicing gratitude in some way. ‘

Charlotte Yeh MD, Chief Medical Officer, AARP (through July 2024; currently Founder, Yeh Innovations and Chief Experience Officer, Cherish)

On the importance of address hearing impairment with hearing tests and hearing aids:
'I like to say "you think you're old with hearing aids. You are old without hearing aids". Hearing aids will keep you younger and connected. But the stigma of hearing aids, that negative perception of aging that is so pervasive is what's keeping people from getting their hearing tests.'

‘There are twice as many people who take their dogs to the vet than the number of people who get their hearing tested.’

Liz Miller, GetSetUp
'One of our popular classes is around gratitude or changing negative thinking, we offer a number of classes around meditation for wellness and fitness classes, of course, which are super important. And then also around this idea of neuroplasticity from trivia and games for brain health.'

Trent True, Digital Content Architect, Gothic Scribe Studio
'With journaling, the good news is you don't have to worry about rules with style or voice or expectations. Blogging is for an audience, journaling fundamentally is for you.'

Carol Nace, Bodhi Ayurveda
‘Ayurveda is a practice that's over 5000 years old. The goal is to help us live to 100 years in a happy and healthy way.’
Please check out Carol’s Self Care tips.

Deborah Harlow, Joy Journaling, The Joyful Leader
“Joy Journaling as a practice is more than journaling of other kinds where you're writing out or diary practices or things like that. It's a combination of doodling and art therapy and affirmations.”

Boomer Tech Talk Website Episode Link

Linda's LinkedIn Show Post

Hosted by Linda Sherman, Steve Ewell and Michael Phillips

Please follow our 2 podcasts. This and "News for the Ages by Rethinking Aging Club". Our News for the Ages podcasts are published weekly, the day after they are recorded.

We are catching up with publishing Rethinking Aging Club podcasts, and hope to be current by early 2025.

Music: Solemnity written and performed by Richard Sherman

Special Guest Benjamin Surmi introduced our PT OT topic.

Paul Petitt: ‘The value we provide to the individual is to focus our services on prevention and proactively address issues that would otherwise interfere with the older adult.’

David Richards: ‘We have a tool called Performance plus which is like Peloton for an older individual.’

Gina Adams: ‘We developed the world's first foldable, portable parallel bars on wheels in 2021.’

Carol Chiang: ‘Most builders here are tract builders. Your choice is between four different houses.’

Anthony Stannard: 'With our touch program we partner with senior living communities to become their full time onsite rehab therapy provider.'

Recorded on August 11, 2022, this episode is part of our PT and OT Series. Speakers are listed in their order of appearance.

Paul Petitt, Biz Dev, Select Rehabilitation at time of show recording 
Currently: General Manager, Home Instead 

Brett Adler, co-Founder, VoicePT

David Richards, co-Founder and CEO, CareSpace

Carol Chiang OTR/L, CAPS, ECHM, CHAMP, Founder, EvolvingHomes; In 2024 became - Co-Founder, Partner and Director Corp Development and Innovation at IIX Care Hub 

Gina Adams, Founder, Wareologie - Portable PT  Parallel Bars for Mobile Rehab
Wareologie is an AgeTech Collaborative Portfolio Company

Anthony Stannard, PT, DPT, VP Biz Dev, ONR (orthopedic and neurological rehabilitation) at time of show recording
Currently:  VP Biz Dev, Senior Doc

SPECIAL GUEST:
Benjamin Surmi, Social Gerontologist; Director of Education and Culture, and Innovation Lab, Koelsch Communities  

Debbie Howard’s summary of this show.

BoomerTechTalk.com episode page

LinkedIn Show Post

Co-Hosts: Linda Sherman, Debbie Howard, Steve Ewell and Michael Phillips

We continue to record new Rethinking Aging Club podcasts live on Thursdays. How to join live.

Please follow both of our podcasts including News for the Ages by Rethinking Aging Club.

We are catching up with publishing historical Rethinking Aging Club podcasts, and hope to be current by the end of August 2025.

New episodes on both of our podcasts are usually published the day after they are recorded.

Music: Solemnity written and performed by Richard Sherman

We enjoyed updates on a variety of topics including senior marketing, caregiving film making, consumer PT at home, neurological diagnostics for faster interventions, plus and minus of designing age tech running on platforms like Alexa, and peel away bed sheets.

Recorded on August 4, 2022, this episode is part of our Project Updates Series. Speakers are listed in their order of appearance.

 Keren Etkin, Creator, TheGerontechnologist

Dave McCaughan, Storyteller, BIBLIOSEXUAL - Senior Marketing

Mark Evin, Co-Founder and CEO, Ludica Health; Jintronix

Henry Peck, Strategy, Marketing, Commercial, Altoida at time of show
Henry’s current endeavors:
Investor, Advisor, extra hands at various companies;  Executive Steering Committee, Mayo Clinic;  various roles at LSI 

Susie Singer Carter, Filmmaker, Go Girl Media

Cherian Jacob, Chief Technology Officer, Clifint - CareGenie
Cherian’s additional current endeavor:
Vice President Delivery, Digitech Services 

Maxwell Cohen, Founder and CEO, Peelaways
Maxwell’s additional current endeavor:
Founder, Know Startups 

Resources:
Keren Etkin’s 2022 Job Board for the Community on The Gerontechnologist discussed during this show;
TheGerontechnologist.com/agetech-job-hunt/

Dave McCaughan writing:
Ageist
Inside Aging
Knowledge Access

BoomerTechTalk.com episode page

Co-Hosts: Linda Sherman, Debbie Howard, Steve Ewell and Michael Phillips

We continue to record new Rethinking Aging Club podcasts live on Thursdays. How to join live.

Please follow both of our podcasts including News for the Ages by Rethinking Aging Club.

We are catching up with publishing historical Rethinking Aging Club podcasts, and hope to be current by the end of May 2025.

New episodes on both of our podcasts are usually published the day after they are recorded.

Music: Solemnity written and performed by Richard Sherman

Our episode focused on Ending Well with the Executive Director of End Well, her advisor and other experts in this field.

Ivor Williams discussed the rise of "death tech" and the challenges of advanced care planning. 

Kimberly Whiter introduced a guide for millennial caregivers. 

Tracy Wheeler highlighted End Well's mission to change cultural conversations around death and dying. 
One of their big projects right now is with the Norman Lear Center Hollywood Health and Society at USC Annenberg School of Journalism. They are getting end of life and related content in front of content creators in Hollywood to see if they can begin shifting the narrative that people are seeing on television, because data shows that a lot of healthcare information is picked up both accurately and inaccurately from television.

Andrea Grech shared her experiences with hospice care, emphasizing the importance of medical power of attorney and individualized care plans. 

Esther Cardenas Pipoli discussed her concierge grief counseling services for employees. 

The discussion underscored the need for open conversations about end-of-life care and the importance of planning and support for caregivers.

Recorded on July 28, 2022, this episode is part of our Ending Well Series. Speakers are listed in their order of appearance.

Ivor Williams, Honorary Practice Fellow,  Institute of Global Health Innovation and  Founder, Mortals

Kimberly Whiter, Ed.D., DSA-NC, CCA, Owner, Elder Care Solutions

Tracy Wheeler, Executive Director, End Well

Andrea Grech, Area Manager, Unity Hospice at time of show recording   
Currently: Marketing Liaison, Lavender Hospice

Esther Cardenas Pipoly, Owner, Loss of Life Advocates

Debbie Howard’s Summary.

BoomerTechTalk.com episode page

Co-Hosts: Linda Sherman, Debbie Howard, Steve Ewell and Michael Phillips

We continue to record new Rethinking Aging Club podcasts live on Thursdays. How to join live.

Please follow both of our podcasts including News for the Ages by Rethinking Aging Club.

We are catching up with publishing historical Rethinking Aging Club podcasts, and hope to be current by the end of August 2025.

New episodes on both of our podcasts are usually published the day after they are recorded.

Music: Solemnity written and performed by Richard Sherman

Bill Armbruster highlighted the need for middle housing and home sharing. Susan Ryan from the Greenhouse Project described their 371 homes in 32 states (as of July 2022), focusing on dignified, home-like settings. 

Rebekah Churchyard introduced Canada's first dementia care farm, Green Care Farms, which offers outdoor activities and sensory engagement. 

Jamie Gold discussed co-living and co-housing as alternatives to traditional living arrangements. 

Kathy Gillespie presented the Village of Hope, a multi-generational, inclusive co-housing community in Pennsylvania, aimed at providing affordable, supportive housing for various demographics. 

Benjamin Surmi and Carol Chiang offered their perspective.

This Living Choices Alternative Housing Options discussion was continued on 9-1-22.

Recorded on July 21, 2022, this episode is part of our Living Choices Series. Speakers are listed in their order of appearance.

Bill Armbruster, Senior Advisor,  AARP Livable Communities 

Susan Ryan, Senior Director, The Green House Project; CEO, The Center for Innovation 

Rebekah Churchyard, MSW, RSW, PMP®, CEO and Founder, Green Care Farms

Jamie Gold, CKD CAPS MCCWC, Wellness Design Consultant, Jamie Gold Kitchen, Bath and Wellness Design

Benjamin Surmi, Director Education and Culture, Koelsch Communities

Kathleen Gillespie, CEO, Clearfield County Area Agency on Aging Village of Hope (now a division of Mature Resources)

Debbie Howard’s summary of this show.

Resources:

A 4-8-25 Forbes article by Jamie Gold Study Shows High Heat Where We Live May Accelerate Aging

Cycling Without Age

BoomerTechTalk.com episode page

Co-Hosts: Linda Sherman, Debbie Howard, Carol Chiang and Michael Phillips

We continue to record new Rethinking Aging Club podcasts live on Thursdays. How to join live.

Please follow both of our podcasts including News for the Ages by Rethinking Aging Club.

We are catching up with publishing historical Rethinking Aging Club podcasts, and hope to be current by the end of May 2025.

New episodes on both of our podcasts are usually published the day after they are recorded.

Music: Solemnity written and performed by Richard Sherman

Daan introduced his non-invasive sleep sweat monitoring system, Q Strip, which measures nocturnal perspiration. He is designing a product for other researchers to be able to take advantage of this technology.

Benjamin discussed initiatives at Koelsch Innovation Lab, including virtual reality for seniors and a communication platform for senior living communities. 

Mandy presented Mentia's virtual environment for dementia patients to improve daily living skills. 

Mary Furlong highlighted Get Set Up's accelerator program and the importance of government funding for aging innovations. 

The session concluded with Liz Miller sharing her book about her father's journey that they wrote together called “You Can't Do That! The Story of an Amish Deacon's Son Who Left the Fold and Became a Doctor.”

Recorded on July 14, 2022, this episode is part of our Project Updates Series. Speakers are listed in their order of appearance.

Daan van der Werf, Inventor & CTO,  Q-strip

Benjamin Surmi, Social Gerontologist; Director of Education and Culture, and Innovation Lab, Koelsch Communities

Michael Phillips, Director Strategic Partnerships, AARP 

Mandy Salomon PhD, Co-Founder and Chief Scientist, Mentia Health

Mary Furlong, CEO and Founder,  Mary Furlong & Associates

Liz Miller, Director Communications and Marketing, GetSetUp; Author, You Can’t Do That

Debbie Howard’s summary of this show.

Resources:
Mary Furlong GetSetUp Accelerator Program Podcast

Benjamin Surmi mentioned CareSpace and Linda pointed out that David Richards was on our 7-7-22 Rethinking Aging Club episode.

BoomerTechTalk.com episode page

Co-Hosts: Linda Sherman, Debbie Howard and Michael Phillips

We continue to record new Rethinking Aging Club podcasts live on Thursdays. How to join live.

Please follow both of our podcasts including News for the Ages by Rethinking Aging Club.

We are catching up with publishing historical Rethinking Aging Club podcasts, and hope to be current by the end of August 2025.

New episodes on both of our podcasts are usually published the day after they are recorded.

Music: Solemnity written and performed by Richard Sherman

This Project Updates episode included unique solutions for dementia care, hearing aid insertion support, physical and occupational therapy support and a grant offering. 

Recorded on July 7, 2022, this episode is part of our Project Updates series. Speakers are listed in their order of appearance.

Grace Andruszkiewicz, Director of Marketing (through July 2024), Intuition Robotics-ElliQ

David Richards, Co-Founder and CEO, CareSpace virtual rehab therapy support

Carol Chiang, OTR/L, CAPS, ECHM, CHAMP, Business Owner, Evolving Homes (Co-Founder,  IIX Care Hub launched in 2024)

Jeffrey Szmanda, Founder and President, Each Ear, LLC

Susan Ostrowski, Co-Creator and President, Reading2Connect

Pam Ostrowski, Author, It's Not That Simple and Dementia Care Coach

Nancy May, Author and Podcast Host, Eldercare Success

Stephen Liu, Managing Director, a2 Collective | a2Pilot Awards grants

BoomerTechTalk.com episode page

Hosted by: Linda Sherman, Debbie Howard, Steve Ewell and Michael Phillips

We continue to record new Rethinking Aging Club podcasts live on Thursdays. How to join live.

Please follow our 2 podcasts. This and News for the Ages by Rethinking Aging Club. Our News for the Ages podcasts are published weekly on Wednesday, the day after they are recorded.

We are catching up with publishing Rethinking Aging Club podcasts, and hope to be current by early 2025.

Music: Solemnity written and performed by Richard Sherman