In this episode of Doc Secret, our guest is Dr. Rozann Stay, Founder of Iowa Equine. From growing up in rural Minnesota with a lifelong passion for horses to launching her own equine veterinary practice, Dr. Stay shares how she turned persistence and creativity into a career. She reflects on her accidental entry into veterinary school, the leap into entrepreneurship, and the evolution from solo practitioner to leading a thriving practice. Along the way, she discusses the mounting challenges in equine medicine, including staffing shortages, student debt, and cultural traditions that make the profession difficult to sustain. Dr. Stay also highlights strategies to build resilience—ranging from innovative business models to adopting AI tools and caring for people as much as patients. This conversation explores the intersection of passion, business, and sustainability in the future of equine care.

Doc Secret is sponsored by Quantics Marketing, LLC. https://www.quanticsmarketing.com/

00:00 – Meet Dr. Rozann Stay: Passion for Horses from Childhood
02:45 – From Art Major to Accidental Veterinarian
04:15 – First Horse Stories and Early Inspiration
07:25 – Launching Iowa Equine and Going Solo
10:35 – The Equine Veterinary Shortage and Its Impact
14:43 – Money, Debt, and the Unsustainable Practice Model
17:01 – Culture Shifts and Rethinking Tradition
21:18 – The Role of Vet Schools and Industry Associations
24:16 – Building Sustainable Business Models in Equine Care
33:52 – AI, Telehealth, and Equine-Specific Technology Gaps
44:44 – Lightning Round and Close

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