In this episode of Doc Secret, our guest is Varuna Trivedi, Clinical Director at Cedar Plaza and Martha Lake Veterinary Clinics in Seattle. Originally trained as a dentist in Mumbai, Varuna shares her unconventional journey from clinical dentistry to operations leadership across dental and veterinary medicine. After immigrating to Canada and pivoting through a Master’s in Health Administration, she rose through the ranks in a DSO, managing 10 dental clinics and overseeing M&A transitions. Now in VetMed, she applies her operational expertise to multi-site veterinary practices, navigating challenges in staffing, scaling, and client care—all while championing culture, communication, and compassion as the keys to sustainable growth.
Doc Secret is sponsored by Quantics Marketing, LLC. https://www.quanticsmarketing.com/
00:00 – Meet Varuna Trivedi: Dentist turned Veterinary Clinical Director
01:20 – Growing up in Mumbai: Education, independence, and dentistry
04:08 – The leap from dentistry to healthcare operations in Canada
06:09 – Running 10 dental clinics and learning the DSO playbook
13:26 – How Varuna broke into operations with no Canadian experience
16:57 – Scaling lessons from acquisitions and partnerships
25:47 – Transitioning from dentistry to veterinary medicine
32:59 – The biggest challenge: staying consistent while scaling two hospitals
37:22 – Surprising differences in regulation between veterinary medicine and dentistry
43:19 – Forward booking: A dental practice system now revolutionizing vet care
1:06:51 – Lightning Round and Close
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