In this week's episode of the ArtTactic Podcast, host Adam Green speaks with Callum Hale-Thomson, founder of First Thursday, about The 2025 Art Fair Report, a new survey capturing galleries’ candid views on the state of art fairs. They discuss why many galleries feel the current model is unsustainable, what’s driving weak returns on investment, and why fairs remain central despite rising costs and slowing sales. The conversation also explores how galleries are rethinking their fair strategies and what alternative ideas are emerging to create a more sustainable future for art fairs.