Parthi and Paul talk about how limiting current marketing attribution models can be and the difference between qualitative and quantitative attribution.
 
Check out Letterdrop: https://letterdrop.com

Parthi and Paul talk about how limiting current marketing attribution models can be and the difference between qualitative and quantitative attribution. Check out Letterdrop: https://letterdrop.com

Rethinking Attribution: Qualitative vs Quantitative

We learn practical tips from B2B growth and marketing practitioners that you can start applying today. Go to market is changing with AI and an unforgiving capital environment. The playbooks from the past decade aren’t going to work quite as well anymore. The future of revenue is inbound.

Parthi Loganathan, CEO at Letterdrop, and former Google Search Product Manager helps you think through navigating the new GTM.

Business

Marketing

We learn practical tips from B2B growth and marketing practitioners that you can start applying today. Go to market is changing with AI and an unforgiving capital environment. The playbooks from the past decade aren’t going to work quite as well anymore. The future of revenue is inbound. Parthi Loganathan, CEO at Letterdrop, and former Google Search Product Manager helps you think through navigating the new GTM.

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Rethinking Attribution: Qualitative vs Quantitative

Rethinking Attribution: Qualitative vs Quantitative