“Buyers want fast answers and ROI, not a song and dance. But once they’re in, education builds the relationship,” says Cruz Daddario, Customer Education Manager at Seamless.AI.

In this episode of The Content Cocktail Hour, Jonathan Gandolf chats with Cruz Daddario and fellow Customer Education Manager Victoria Meyer about how customer education can be the secret weapon for both onboarding and retention. The duo shares how their backgrounds in teaching and customer success inform their approach to helping users find value quickly, especially in a world where AI can overwhelm as much as it enables. They dig into the importance of foundational education, the rising demand for human connection in a tech-heavy landscape, and why internal teams need to be trained just like customers to deliver consistent, effective experiences.

In this episode, you’ll learn:

1. How customer education builds trust, confidence, and long-term product adoption
2. The role of human connection in an AI-driven world 
3. Why today’s B2B buyers care more about immediate value and ROI than relationship-building upfront

Resources:

Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/

Explore AudiencePlus: https://audienceplus.com

Connect with Cruz on LinkedIn: https://www.linkedin.com/in/cruz-daddario-a97111184/ 

Connect with Victoria on LinkedIn: https://www.linkedin.com/in/victoria-meyer17/ 

Explore Seamless.AI: https://seamless.ai/ 

Timestamps:

(00:00) Intro

(01:05) Victoria's background and role

(02:22) Cruz's background and role

(07:12) Balancing proactive and reactive training

(11:39) Internal and external enablement

(15:20) AI's impact on customer education

(16:57) The human touch in an AI-driven world

(20:26) Unpopular opinions in B2B marketing