The SaaS Revolution Show

By The SaaS Revolution Show, Alex TheumaBusiness Technology Investing

The SaaS Revolution Show episodes

January 29 How AI is reshaping SaaS product and pricing, with Nue CEO Mark Walker
In this episode, Alex Theuma and Mark Walker, CEO of Nue, discuss how AI is accelerating the pace of change in SaaS and the knock-on effect this is having on pricing and monetisation.
Mark explains how Nue has become a critical part of the infrastructure powering many of the world’s fastest-growing AI-native and scaled SaaS companies, including OpenAI, Anthropic, and Jasper. Drawing on learnings from these companies, he unpacks how usage-based models, committed spend contracts, and rapid product experimentation are replacing traditional SaaS playbooks.
Alex and Mark also reflect on life as an entrepreneur, scaling teams, managing stress, and the need to embrace constant change.
- Why AI has disrupted product development cycles and changed how SaaS companies create value.
- How faster product iteration is forcing new pricing and monetisation models.
- The rise of committed spend, consumption-based contracts and experimentation at scale.
- Why you should build revenue systems for the company you want to become, not the one you are today.
- How AI-native startups and scaled SaaS companies are converging on the same challenges.
- Why speed across product, systems and execution is now the ultimate competitive advantage.

Check out the other ways SaaStock is helping SaaS founders move their
business forward:
🇮🇪 SaaStock Europe | Dublin, Ireland
Book tickets: https://saastock-europe.com/
🇺🇸 SaaStock USA | Austin, Texas
Book tickets: https://saastock-usa.com/
🤝 SaaStock Founder Membership: A private members group of B2B SaaS
founders between $100K - $10M ARR who are committed to growth and
helping others (https://www.saastock.com/founder-membership/)
🌎 SaaStock Local: Monthly meet-ups in cities all around the world,
bringing together SaaS enthusiasts and experts to discuss the most
pressing topics in SaaS (https://local.saastock.com/home)
28 min
January 22 10 Years to $10M ARR: Lessons from Precoro’s Founder
SaaS Revolution Show with Alex Theuma and Andrew Zhyvolovych, CEO and Founder of Precoro. Together, they unpack a 10-year journey of building a B2B SaaS business to nearly $10M in ARR.
Andrew shares how his early career in car sales, finance, and Groupon shaped his mindset as a founder, and how those lessons helped him build Precoro through disciplined execution, customer-funded growth, and a strong “sports team” culture.
You’ll learn:
- How Precoro grew from idea to nearly $10M ARR
- Why revenue is the best form of market validation
- How to build and motivate a high-performance team
- What AI really means for B2B SaaS today
- Why cold calling is making a comeback
- How Andrew plans to scale to $100M ARR
This episode is packed with practical insights for SaaS founders, operators, and anyone building a serious B2B business.

Check out the other ways SaaStock is helping SaaS founders move their
business forward:
🇮🇪 SaaStock Europe | Dublin, Ireland
Book tickets: https://saastock-europe.com/
🇺🇸 SaaStock USA | Austin, Texas
Book tickets: https://saastock-usa.com/
🤝 SaaStock Founder Membership: A private members group of B2B SaaS
founders between $100K - $10M ARR who are committed to growth and
helping others (https://www.saastock.com/founder-membership/)
🌎 SaaStock Local: Monthly meet-ups in cities all around the world,
bringing together SaaS enthusiasts and experts to discuss the most
pressing topics in SaaS (https://local.saastock.com/home)
32 min
January 15 How You.com 10x’d MQLs with multithreaded marketing
The SaaS Revolution Show with Alex Theuma and Kady Srinivasan, CMO at Freshworks and former CMO at You.com.
Kady shares how she rebuilt the You.com GTM strategy from the ground up after multiple pivots. Rather than trying to fix broken SaaS playbooks, she replaced them with a multithreaded marketing model that 10x’d MQLs and grew ACV by 86% in just two quarters.
Alex and Kady discuss:
- Why traditional GTM playbooks break down in the AI era
- What multithreaded marketing actually looks like in practice
- How to structure marketing teams for ownership and speed
- The role of prompt marketers and AI-native workflows
- Using AI as an execution accelerator, not a strategy shortcut
- The differences between selling to AI natives and AI laggards
- The reality of operating with a complex, multi-tool GTM stack

Check out the other ways SaaStock is helping SaaS founders move their
business forward:
🇮🇪 SaaStock Europe | Dublin, Ireland
Book tickets: https://saastock-europe.com/
🇺🇸 SaaStock USA | Austin, Texas
Book tickets: https://saastock-usa.com/
🤝 SaaStock Founder Membership: A private members group of B2B SaaS
founders between $100K - $10M ARR who are committed to growth and
helping others (https://www.saastock.com/founder-membership/)
🌎 SaaStock Local: Monthly meet-ups in cities all around the world,
bringing together SaaS enthusiasts and experts to discuss the most
pressing topics in SaaS (https://local.saastock.com/home)
34 min
January 12 From CRO to CEO: Nick Turner on scaling Dreamdata and building trustworthy AI
In this episode of The SaaS Revolution Show, Alex Theuma is joined by Nick Turner, CEO of Dreamdata, to discuss the journey from CRO to CEO and what it really takes to scale a B2B SaaS company in the age of AI.
Nick shares lessons from Dreamdata’s growth journey, including the company’s $55M Series B, and explains why trust and accuracy matter more than hype when building AI products. He breaks down the risks of applying generative AI and agents to complex revenue and attribution data and what SaaS leaders should consider before putting AI in front of customers, boards, or finance teams.
Alex and Nick also discuss:
- Nick’s transition from CRO to CEO and what changed at the leadership level.
- How Dreamdata approaches AI as a system of context, not just automation.
- Why reliable attribution and data integrity are critical for modern GTM teams.
- How investors evaluate AI, retention, and fundamentals at growth stage.
- Practical advice for founders building sustainable, predictable SaaS businesses into 2026.

Check out the other ways SaaStock is helping SaaS founders move their
business forward:
🇮🇪 SaaStock Europe | Dublin, Ireland
Book tickets: https://saastock-europe.com/
🇺🇸 SaaStock USA | Austin, Texas
Book tickets: https://saastock-usa.com/
🤝 SaaStock Founder Membership: A private members group of B2B SaaS
founders between $100K - $10M ARR who are committed to growth and
helping others (https://www.saastock.com/founder-membership/)
🌎 SaaStock Local: Monthly meet-ups in cities all around the world,
bringing together SaaS enthusiasts and experts to discuss the most
pressing topics in SaaS (https://local.saastock.com/home)
30 min
January 08From CRO to CEO: Nick Turner on scaling Dreamdata and building trustworthy AI
In this episode of The SaaS Revolution Show, Alex Theuma is joined by Nick Turner, CEO of Dreamdata, to discuss the journey from CRO to CEO and what it really takes to scale a B2B SaaS company in the age of AI.
Nick shares lessons from Dreamdata’s growth journey, including the company’s $55M Series B, and explains why trust and accuracy matter more than hype when building AI products. He breaks down the risks of applying generative AI and agents to complex revenue and attribution data and what SaaS leaders should consider before putting AI in front of customers, boards, or finance teams.
Alex and Nick also discuss:
Nick’s transition from CRO to CEO and what changed at the leadership level.
How Dreamdata approaches AI as a system of context, not just automation.
Why reliable attribution and data integrity are critical for modern GTM teams.
How investors evaluate AI, retention, and fundamentals at growth stage.
Practical advice for founders building sustainable, predictable SaaS businesses into 2026.
Check out the other ways SaaStock is helping SaaS founders move their business forward:
🇮🇪 SaaStock Europe | Dublin, Ireland
Book tickets: https://saastock-europe.com/
🇺🇸 SaaStock USA | Austin, Texas
Book tickets: https://saastock-usa.com/
🤝 SaaStock Founder Membership: A private members group of B2B SaaS founders between $100K - $10M ARR who are committed to growth and helping others (https://www.saastock.com/founder-membership/)
🌎 SaaStock Local: Monthly meet-ups in cities all around the world, bringing together SaaS enthusiasts and experts to discuss the most pressing topics in SaaS (https://local.saastock.com/home)
28 min
November 20, 2025 How AI is changing SaaS funding with Ventech’s Audrey Soussan
In this episode of The SaaS Revolution Show, Alex Theuma speaks with Audrey Soussan, General Partner at Ventech, about how the early-stage SaaS landscape is evolving and what founders need to understand if they’re looking to raise.
Audrey shares insights from 15+ years investing across Europe, including:
- Why AI is no longer a vertical but an expected layer in every SaaS product.
- The difference between truly “AI-native” startups and mature SaaS companies adapting their stack.
- What VCs like Ventech look for now at seed and Series A.
- How founders should think about tech debt, market shifts, and timing.
- Lessons from the InSided journey, from bootstrapping to acquisition by Gainsight.
- How Ventech supports founders beyond capital, what collaborative board work looks like, and the importance of community.
Audrey also discusses competitive dealmaking in AI, why expertise and unique datasets matter, and practical advice for founders raising in the current environment, and how to pitch if you’re not building a pure-play AI product.
Guest links:
Linked - https://www.linkedin.com/in/audrey-soussan-0309b818/
Website - https://www.ventechvc.com/

Check out the other ways SaaStock is helping SaaS founders move their
business forward:
🇮🇪 SaaStock Europe | Dublin, Ireland
Book tickets: https://saastock-europe.com/
🇺🇸 SaaStock USA | Austin, Texas
Book tickets: https://saastock-usa.com/
🤝 SaaStock Founder Membership: A private members group of B2B SaaS
founders between $100K - $10M ARR who are committed to growth and
helping others (https://www.saastock.com/founder-membership/)
🌎 SaaStock Local: Monthly meet-ups in cities all around the world,
bringing together SaaS enthusiasts and experts to discuss the most
pressing topics in SaaS (https://local.saastock.com/home)
30 min
November 13, 2025 From NASA to nine-figure ARR: Adam Markowitz on building Drata, trust and timing in SaaS
The journey from aerospace engineering at NASA to serial entrepreneur isn’t a well-trodden path but it’s one that’s worked for Adam Markowitz.
In this episode of The SaaS Revolution Show, Alex Theuma talks with the Drata Co-founder and CEO about the journey from NASA, to edtech, to Drata and how lessons at each stage led him to the next.
From finding product-market fit and executing at speed, to building a culture of trust and timing the market just right, Adam shares the learnings behind Drata’s rapid rise from $0-100M ARR in four years.
Listen to learn:
- How NASA inspired Adam’s founder mindset and approach to problem-solving
- The “lightning in a bottle” moment that catapulted Drata’s product-market fit
- How strategy, execution, and timing team became Drata’s competitive advantage
- Why a partner-led GTM strategy helped Drata scale faster
- How AI is transforming compliance and customer expectations in SaaS
Guest links:
LinkedIn - https://www.linkedin.com/in/markowitzadam/
Website - https://drata.com/

Check out the other ways SaaStock is helping SaaS founders move their
business forward:
🇮🇪 SaaStock Europe | Dublin, Ireland
Book tickets: https://saastock-europe.com/
🇺🇸 SaaStock USA | Austin, Texas
Book tickets: https://saastock-usa.com/
🤝 SaaStock Founder Membership: A private members group of B2B SaaS
founders between $100K - $10M ARR who are committed to growth and
helping others (https://www.saastock.com/founder-membership/)
🌎 SaaStock Local: Monthly meet-ups in cities all around the world,
bringing together SaaS enthusiasts and experts to discuss the most
pressing topics in SaaS (https://local.saastock.com/home)
33 min
November 06, 2025 Building AI-enabled products: Lessons from Tines Co-founder Tom Kinsella
This is a special episode from the Centre Stage at SaaStock Europe 2025. Áine Mulloy, Account Manager for Startups at AWS, sits down with Thomas Kinsella, Co-founder and CCO of Tines, to discuss what it really takes to build AI-enabled products. From navigating trade-offs to rethinking workflows, and the tactics that truly work when scaling in the AI era.
In this episode:
- How Tines approaches AI product development and automation
- The biggest trade-offs when embedding AI into existing workflows
- Why user experience and trust still matter more than hype
- Lessons on scaling AI responsibly and iteratively
- What’s next for AI-enabled SaaS tools
Guest links:
LinkedIn - https://www.linkedin.com/in/thomas-kinsella
Website - https://www.tines.com/

Check out the other ways SaaStock is helping SaaS founders move their
business forward:
🇮🇪 SaaStock Europe | Dublin, Ireland
Book tickets: https://saastock-europe.com/
🇺🇸 SaaStock USA | Austin, Texas
Book tickets: https://saastock-usa.com/
🤝 SaaStock Founder Membership: A private members group of B2B SaaS
founders between $100K - $10M ARR who are committed to growth and
helping others (https://www.saastock.com/founder-membership/)
🌎 SaaStock Local: Monthly meet-ups in cities all around the world,
bringing together SaaS enthusiasts and experts to discuss the most
pressing topics in SaaS (https://local.saastock.com/home)
22 min
October 30, 2025 Inside ElevenLabs GTM: Speed, culture, and growth
In this episode of The SaaS Revolution Show, recorded live at SaaStock Europe, Jonathan Chemouny (GTM Europe, ElevenLabs) and Alex Theuma (Founder & CEO, SaaStock) take you behind the scenes of one of the world’s fastest-growing AI startups.
You’ll hear how ElevenLabs builds go-to-market like a startup within a startup:
- Why moving fast is their key differentiator
- Their mindset and approach to experimentation and pipeline growth
- How removing “distractions” like job titles fosters team alignment
- Why assembling a high-performing team begins with the hiring process
- What’s working in their current GTM motion and how they use their own tech to drive it
- Jonathan’s personal AI stack and what’s next for ElevenLabs’ GTM engine
🔗 Guest Links:
LinkedIn – https://www.linkedin.com/in/chemouny
Website – https://elevenlabs.io/

Check out the other ways SaaStock is helping SaaS founders move their
business forward:
🇮🇪 SaaStock Europe | Dublin, Ireland
Book tickets: https://saastock-europe.com/
🇺🇸 SaaStock USA | Austin, Texas
Book tickets: https://saastock-usa.com/
🤝 SaaStock Founder Membership: A private members group of B2B SaaS
founders between $100K - $10M ARR who are committed to growth and
helping others (https://www.saastock.com/founder-membership/)
🌎 SaaStock Local: Monthly meet-ups in cities all around the world,
bringing together SaaS enthusiasts and experts to discuss the most
pressing topics in SaaS (https://local.saastock.com/home)
21 min
October 23, 2025 Vibe code vs no-code: Softr’s vision for the future of app building
This episode was recorded live at SaaStock Europe 2025. Alex Theuma sits down with Mariam Hakobyan, CEO and Co-founder of Softr, to explore the evolution of app building in the AI era.
Mariam explains why Softr is focusing on AI-powered no-code and why the companies that focus on solving real, hard problems will define the next generation of SaaS.
Alex and Mariam discuss how Softr’s journey to over 1 million non-technical builders, the debate around vibe-coded apps, how AI is transforming no-code, and what it really takes to build a product that lasts.
- The difference between vibe code and no-code platforms
- How AI and no-code together are changing how teams build software
- Softr’s organic growth story: 1M builders, zero sales team
- Why solving fundamental problems still wins
- The hardest challenge for SaaS founders today: distribution
Guest links:
LinkedIn - https://www.linkedin.com/in/mariamhakobyan/
Website - https://www.softr.io/

Check out the other ways SaaStock is helping SaaS founders move their
business forward:
🇮🇪 SaaStock Europe | Dublin, Ireland
Book tickets: https://saastock-europe.com/
🇺🇸 SaaStock USA | Austin, Texas
Book tickets: https://saastock-usa.com/
🤝 SaaStock Founder Membership: A private members group of B2B SaaS
founders between $100K - $10M ARR who are committed to growth and
helping others (https://www.saastock.com/founder-membership/)
🌎 SaaStock Local: Monthly meet-ups in cities all around the world,
bringing together SaaS enthusiasts and experts to discuss the most
pressing topics in SaaS (https://local.saastock.com/home)
13 min

About The SaaS Revolution Show

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The SaaS Revolution Show, hosted by Alex Theuma, brings you insights and tactics from the greatest SaaS minds in Europe and across the world. Revolutionary founders, executives, and investors openly…