Behind the SME with George Hosegood, Founder & Director at Trailpoint.

What does it really take to build a successful business – and what happens when you do things differently from the start?

In this episode of Behind the SME, we speak with George Hosegood, a serial entrepreneur who co-founded Turvec, a leader in active travel infrastructure, before launching Trailpoint – a company acquiring and growing digital agencies with long-term vision and quality at its core. George shares how his journey from cycle parking systems to agency roll-ups has shaped a refreshingly honest approach to entrepreneurship.

Whether you're a founder looking to scale, exit, or rethink your strategy altogether, George offers sharp insight into what matters most – and what’s often overlooked – in the process of building businesses that last.

We cover:

🚲 Starting a business with zero industry experience

📈 How he learned to sell (badly, then better)

👥 The power of hiring and growing talent from within

🧠 Why a business coach made all the difference during the tough years

📉 When it's time to move on—and how to do it right

If you’ve ever questioned the standard playbook for success, this episode will challenge your assumptions – and give you a new one.

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