In this episode of TechBytes, Rob Grimes speaks with Jim Grandahl, Director of National Accounts at DIRECTV, about the powerful role entertainment plays in hospitality. From sports programming and commercial licensing to music, ambiance, and employee engagement, Jim explains how restaurants can create more memorable guest experiences through thoughtful entertainment strategies. The conversation explores how technology simplifies content management, why music is often an overlooked part of brand identity, and how frontline employees can provide valuable insights into guest preferences. It’s a unique look at the intersection of technology, culture, and customer experience in today’s hospitality industry.