We go all the way back to the 1960s as a starting point to understand the Ireland we live in today. Coordinated efforts on the part of Governments across Europe and America reduced trade tariffs – the price of importing and exporting and so brought us into the global marketplace.
There’s been booms and busts, as is the natural economic cycle, in the years since but the foreign companies have stayed and grown to one thousand two hundred, across sectors, at the time of recording
Their presence has directly created jobs and tax receipts for Government, supported our small businesses and made the cities especially around Ireland feel multicultural, progressive, part of a bigger picture.
We have so many more people living and working here, so much more going on, but the Island hasn’t gotten any bigger.
This has created real problems. A lack of affordable housing in urban areas, a competition for school places, growing hospital waiting lists. We may have been the fastest growing economy in Europe in 2019 but our citizens voted in protest at the path our country was on in the February election.
Dublin in particular has transformed over the last decade and it’s a point of contention whether the influx of hotels and apartment blocks is a good thing.
It’s a theme we’ve alluded to over the course of this series…with the opening up of markets, free flow of information, connectivity to everyone and everything, we now live in what can seem like a world of opportunity.
Our dreams can come true if we work hard, make the sacrifices, keep our head down and ignore everything in life that won’t help us towards reaching the goal..whatever that is.
The goal for Ireland after the bruising recession of 2008 was prosperity and growth. It’s a goal that gets many of us out of bed and if we don’t jump out, a quick glance our social media feed will soon make us feel guilty we’re not out there taking on the world.
Andrea Horan is an Irish entrepreneur making her own rules for what personal and business success should look like.
She did the corporate thing, lived by sales targets and ad revenue and after a year of travelling, she came up with a business plan to create a company that wouldn’t make her rich, but would make her, everyone that worked for her and every customer, happy.
Andrea is turning what we all think business is supposed to be about, totally on its head.
She is shining a light on the economy of more, questioning why we want to be thinking world domination when we wake up in the morning when we can live perfectly content lives in our communities, in service to and supporting the people we know.
More broadly, profit is and will always be what keeps a business alive but maybe it’s time we rethink how that profit is arrived at…is accumulation of money and happy investors the goal or should our most valuable companies have the principle of purpose at heart and solving the problems of the world?
As a collective, it’s time we re-evaluated what success looks like, because looking at the statistics for happiness, health, inequality and environmental damage, it’s clear something or many things..aren’t working.
In Andrea’s own words, create the life you want to live and the world you want to live in.
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No More Hotels - @nomorehotels
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