Gabe Greenberg joins Clear the Air to discuss his extensive, 30-year career in the media buying space and how it positioned him to launch solution-oriented initiatives like GABBCON and Octillion – a platform as a service company that empowers organizations to execute programmatic marketing solutions. He addresses the challenges and wins they’ve experienced as they’ve brought it to market and scaled it. He then closes out his time addressing strategies, predictions and opportunities for the future of media buying in 2022.