Clear the Air with RPA

There are so many preconceived notions facing Gen Z about today’s professional landscape. Tune in for a thoughtful discussion and keen insights as RPA Recruiter David Peña talks to Caroline Wood, Media Planner; Marcel Alansalon, Account Executive; and Isabella Reed, Assistant Account Executive, to help clear the air around some of these assumptions.

This year, LGBTQ+ communities across the globe are determined to make positive change during Pride Month. Members of our “Werk Fam” ERG break down what that means for the ad industry. Tune in to Tyler Sweeney, Associate Director of Social and Digital Strategy; Chip Peck, Associate Director of People and Talent; Quinn Rufener, Senior Strategist; and Christian Brand, Account Executive, for an important conversation about the future of Pride in advertising.

Today, brands are challenged to build equity in an industry infatuated with newness. RPA’s experts reveal the key to long-lasting campaigns: brand icons. Join Joe Baratelli, EVP / Chief Creative Officer; Mia von Sadovszky, SVP / Group Strategic Planning Director; Patrick Armitage, VP / Experience Strategy Director; Abe Diaz, VP / Group Media Director; and Adam Lowrey, SVP / Creative Director, to learn how brands can utilize this powerful tool to stand out in an era of novelty.

RPA is no stranger to advertising on Super Bowl Sunday. With multiple successful Big Game campaigns under our belt, we’ve learned a thing or two about winning on advertising’s grandest stage. Join RPA’s very own Joe Baratelli, EVP / Chief Creative Officer; Lisa Herdman, SVP / Executive Director Strategic Investments; Nargis Pirani, SVP / Group Strategic Planning Director; Dr. Hillary Haley, SVP / Executive Director of Behavioral Science; and David Berne, EVP / Chief Strategy Officer, to discover

In a constantly shifting advertising landscape, the pivotal task of ensuring that your campaigns resonate effectively with the right audience is key. Join RPA’s leading strategists, Abe Diaz, VP / Group Media Director, and Muhammad Eldereiny, SVP / Group Director of National Video/Audio Investment, for their seasoned perspectives on how they navigate this dynamic terrain and optimize campaign messaging for maximum impact.

Aligning a brand promise with customer experience is not the singular job it once was. With so many digital touchpoints populating the space between brand awareness and a purchase decision, the job of unifying a customer's brand experience can get messy in the middle. Join RPA Chief Experience Officer, Mike Margolin, along with Strategy Director, Hanna Samad; Technology Director, Mark Bieschke and Creative Director, Liz Cordingley, as they discuss ways to ensure a cohesive brand experience for the customer, no matter how messy it gets along the way.