Clear the Air with RPA

Where creativity leads, AI accelerates. RPA’s Sarah May Bates and Selena Pizarro break down why human insight isn’t just relevant in an AI-driven world — it’s the competitive edge. Learn how brands can harness technology and elevate the emotional connection that moves audiences. 

Star power meets strategy. RPA’s Alexis Coller, Tyler Brockington, and Lisa Nichols break down what makes a celebrity spokesperson truly effective — from alignment and authenticity to measurable impact. Learn how a familiar face can elevate a brand and keep audiences engaged. 

Winning isn’t everything, but it sure is validating. RPA veterans Joe Baratelli and Rebecca Mendelson talk all things award season, show controversies, and investing in marketing as they discuss the true importance of awards in advertising. 


Behind every smart marketing move is first-party data. RPA’s Tim Woo and Dr. Amina Asim expose the triumphs, challenges, and trade-offs of first-party data, and why it remains king in driving smarter marketing and deeper audience understanding. Along the way, they explore smart acquisition strategies, measuring data effectiveness, and turning insights into personalized ads that truly connect. Together, they reveal how first-party data is shaping the future of marketing.

Get the story behind the Effie-winning campaign that launched Apartments.com and celebrate 10 years of an iconic partnership. In 2015, it might’ve seemed too late to launch a dot-com brand—but to Hobart Birmingham and Perrin Anderson, Group Creative Directors at RPA, being fashionably late to the internet party was the perfect setup. With a bold idea, sharp creative, and a little help from Jeff Goldblum as the unforgettable Brad Bellflower, they didn’t just enter the market—they redefined it.

Navigating a changed media environment—where the old rules no longer apply and costs continue to spiral upward—presents a scary new reality for agencies and clients both. RPA media veterans Lisa Herdman and Jim Helberg share insights about an industry in transformation and how businesses can win amid the uncertainties.

More than 1 in 5 Gen-Zers in the U.S. identifies as Hispanic. Hillary Haley, SVP / Executive Director of Behavioral Science, moderates a round table with Hispanic Gen-Z associates, exploring everything from authenticity to brand loyalty.

There's no handbook for being a mother and working in advertising. RPA’s Jane LoSasso, Senior Vice President and Group Account Director, and Otilia Flandro, Director of Analytics, share personal stories and practical advice about the unique challenges and triumphs of working mothers in the advertising industry. 

Strong mentorship can be the difference between meaningful growth and missed potential. Listen to RPA media veterans Jim Helberg, EVP / Chief Media Officer and Kelly Kim, SVP / Director, Media Strategy share practical advice and personal stories on how impactful guidance empowers growth, strengthens leadership, and cultivates success.   

Hispanic consumers are at the heart of today’s cultural shifts. RPA’s Abe Diaz, VP / Group Media Director and Katia Lozano, VP / Management Supervisor, discuss actionable strategies for authentic engagement and the importance of representation in modern marketing.