In a constantly shifting advertising landscape, the pivotal task of ensuring that your campaigns resonate effectively with the right audience is key. Join RPA’s leading strategists, Abe Diaz, VP / Group Media Director, and Muhammad Eldereiny, SVP / Group Director of National Video/Audio Investment, for their seasoned perspectives on how they navigate this dynamic terrain and optimize campaign messaging for maximum impact.

Aligning a brand promise with customer experience is not the singular job it once was. With so many digital touchpoints populating the space between brand awareness and a purchase decision, the job of unifying a customer's brand experience can get messy in the middle. Join RPA Chief Experience Officer, Mike Margolin, along with Strategy Director, Hanna Samad; Technology Director, Mark Bieschke and Creative Director, Liz Cordingley, as they discuss ways to ensure a cohesive brand experience for the customer, no matter how messy it gets along the way.

In this episode of CTA, four of RPA’s brightest strategists – David Berne, Christian Cocker, Elissa Murch, and Hillary Haley – discuss why marketers are feeling exceptionally anxious about a possible recession. Nothing is certain, forecasts are futile and, as Hillary Haley says, “The famous experts tend to be the most wrong.” It’s a crucial time for brands to develop strategies that will keep them relevant to their audiences, and even tap into new ones. With income inequality further striating different demographics, a recession will affect everyone very differently. The code every marketer will be trying to crack is how to answer each consumer’s “micro- recession” at a macro level. Keep calm and podcast on

The Streaming Revolution Will Not Be Televised: To kick off the second season of Clear the Air, RPA’s own SVP / Executive Director of Strategic Investments, Lisa Herdman, and VP / Director of Media Research, Claire Browne, sit down to discuss the past, present, and future of streaming and how it continues to dominate the media landscape. Together, they analyze why bundles are lucrative business models for streaming platforms to adopt, how ad dollars in the space are expected to increase this year despite the looming danger of a recession, and why we all work in Hollywood now. Sit back and enjoy the ride.

In this episode of CTA, four of RPA’s brightest strategists – David Berne, Christian Cocker, Elissa Murch, and Hillary Haley – discuss why marketers are feeling exceptionally anxious about a possible recession. Nothing is certain, forecasts are futile and, as Hillary Haley says, “The famous experts tend to be the most wrong.” It’s a crucial time for brands to develop strategies that will keep them relevant to their audiences, and even tap into new ones. With income inequality further striating different demographics, a recession will affect everyone very differently. The code every marketer will be trying to crack is how to answer each consumer’s “micro- recession” at a macro level. Keep calm and podcast on

The Streaming Revolution Will Not Be Televised

To kick off the second season of Clear the Air, RPA’s own SVP / Executive Director of Strategic Investments, Lisa Herdman, and VP / Director of Media Research, Claire Browne, sit down to discuss the past, present, and future of streaming and how it continues to dominate the media landscape. Together, they analyze why bundles are lucrative business models for streaming platforms to adopt, how ad dollars in the space are expected to increase this year despite the looming danger of a recession, and why we all work in Hollywood now. Sit back and enjoy the ride.