Clear the Air with RPA

Clear the Air with RPA

By RPA Podcast CrewBusinessMarketing
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Clear the Air with RPA episodes

  • AI Meets Imagination

    AI is undeniably revolutionizing industries across the board, and the realm of creativity is no exception. In this episode of CTA, Mike Margolin, SVP and Chief Experience Officer, and Sarah May Bates, VP and Creative Director, dive into how AI is reshaping the creative industry.

    25 min
  • AI in Advertising: Enhancing Analytics and Creativity

    In a fast-paced world, we're all looking for ways to save time, money, and effort—so we can focus on creating quality work. In this episode, RPA professionals Mike Margolin, SVP / Chief Experience Officer, and Kyle Sziraki, SVP / Executive Director, Research, Analytics & Insights, discuss how AI tools can revolutionize data analytics, uncover deeper insights, and ultimately elevate campaign performance.

    24 min
  • Gen Z's POV: Debunking Workplace Myths

    There are so many preconceived notions facing Gen Z about today’s professional landscape. Tune in for a thoughtful discussion and keen insights as RPA Recruiter David Peña talks to Caroline Wood, Media Planner; Marcel Alansalon, Account Executive; and Isabella Reed, Assistant Account Executive, to help clear the air around some of these assumptions.

    47 min
  • Pushing Pride Forward | How Brands Can Champion the LGBTQ+ Community

    This year, LGBTQ+ communities across the globe are determined to make positive change during Pride Month. Members of our “Werk Fam” ERG break down what that means for the ad industry. Tune in to Tyler Sweeney, Associate Director of Social and Digital Strategy; Chip Peck, Associate Director of People and Talent; Quinn Rufener, Senior Strategist; and Christian Brand, Account Executive, for an important conversation about the future of Pride in advertising.

    26 min
  • The Power of Brand Icons: The Key to Long-Lasting Campaigns

    Today, brands are challenged to build equity in an industry infatuated with newness. RPA’s experts reveal the key to long-lasting campaigns: brand icons. Join Joe Baratelli, EVP / Chief Creative Officer; Mia von Sadovszky, SVP / Group Strategic Planning Director; Patrick Armitage, VP / Experience Strategy Director; Abe Diaz, VP / Group Media Director; and Adam Lowrey, SVP / Creative Director, to learn how brands can utilize this powerful tool to stand out in an era of novelty.

    33 min
  • Game-Changing Strategies: RPA’s Experts Take on Big Game Advertising

    RPA is no stranger to advertising on Super Bowl Sunday. With multiple successful Big Game campaigns under our belt, we’ve learned a thing or two about winning on advertising’s grandest stage. Join RPA’s very own Joe Baratelli, EVP / Chief Creative Officer; Lisa Herdman, SVP / Executive Director Strategic Investments; Nargis Pirani, SVP / Group Strategic Planning Director; Dr. Hillary Haley, SVP / Executive Director of Behavioral Science; and David Berne, EVP / Chief Strategy Officer, to discover

    36 min
  • Decoding Media Mastery: RPA’s Top Strategists Unveil the Keys to Brand Messaging Success

    In a constantly shifting advertising landscape, the pivotal task of ensuring that your campaigns resonate effectively with the right audience is key. Join RPA’s leading strategists, Abe Diaz, VP / Group Media Director, and Muhammad Eldereiny, SVP / Group Director of National Video/Audio Investment, for their seasoned perspectives on how they navigate this dynamic terrain and optimize campaign messaging for maximum impact.

    37 min
  • Brand Building in the Age of TikTok: An Agency View on Finding Your Audience and Accelerating Growth

    This year’s meeting of the Association of National Advertisers highlighted the proven brand building opportunities available through TikTok influencers, retail media networks, and even AI. RPA’s digital and social strategy expert, Tyler Sweeney, attended the conference and brings back his most urgent questions. Join Tyler and RPA Senior Strategist, Quinn Rufener; Director of Digital Media Strategy, Shane Haririan; and Chief Experience Officer, Mike Margolin, for an in-depth take on using these tools to connect brands with audiences and strengthen our client-agency partnerships. 

    39 min

About Clear the Air with RPA

From the publisher's feed

Clear the Air is a weekly podcast highlighting hot topics in advertising through interviews & roundtable discussions with successful business, marketing, and technology professionals. Each new…