Search in multifamily is evolving fast. From AI-generated results to maps and zero-click searches, renters are discovering properties in entirely new ways.

In this episode of The Entrata Pod, Eileen Cook and Collin Perry break down what’s changing in SEO, what still matters, and how multifamily marketers can stay visible in 2026. Learn how to adapt your strategy, prioritize local listings, and navigate the new search landscape.