Renter expectations are shifting—and “value” means something very different than it did just a few years ago.

In this episode of The Entrata Pod, Product Marketing Manager Eileen Cook joins Industry Principal Virginia Love to unpack how today’s renters are redefining value, what drives trust, and how those shifts are reshaping the leasing experience from first search to signed lease.

They dig into what’s replacing price-first messaging, how tour and tech expectations have evolved, and why consistency and transparency matter more than ever. Plus, they explore the growing influence of Gen Z—both as renters and onsite teams—and the emerging challenges operators can’t ignore, from fraud to social media reputation to skepticism around AI.

If you’re thinking about how to meet modern renter expectations (and stay ahead of them), this conversation is for you.

Search in multifamily is evolving fast. From AI-generated results to maps and zero-click searches, renters are discovering properties in entirely new ways.

In this episode of The Entrata Pod, Eileen Cook and Collin Perry break down what’s changing in SEO, what still matters, and how multifamily marketers can stay visible in 2026. Learn how to adapt your strategy, prioritize local listings, and navigate the new search landscape.

In today’s rapidly evolving multifamily industry, success isn’t driven by technology alone—it’s powered by people.

In this episode of The Entrata Pod, Sarah Greenough, President and CMO of Princeton Properties, joins Entrata’s Virginia Love to explore what effective leadership looks like in modern property management. From navigating operational change to building high-performing teams, they break down how leaders can balance innovation with a people-first approach.

You’ll hear practical insights on evaluating new multifamily technology without overwhelming onsite teams, empowering property managers to take ownership of performance, and creating a culture of accountability across your organization.

Tune in to learn how to support your teams through change, strengthen company culture, and maintain the human connection that drives resident satisfaction and operational success in multifamily housing.

What do modern renters really want?

In this episode of The Entrata Pod, we break down insights from Entrata’s Resident Report—based on 2,000+ renters—to explore how financial pressure, rising expectations, and technology are reshaping the renter experience.

Andre Alves, Product Marketing Manager at Entrata, shares what today’s data means for property managers and operators—and how to adapt.

We cover:

• How rent costs and financial stress impact renter behavior
• What drives apartment selection and renewals
• Generational differences across renters
• Gaps in the leasing and resident experience
• Key drivers of satisfaction, retention, and loyalty

A must-listen for multifamily, property management, and real estate professionals looking to stay ahead of renter expectations.

How much is your operating system really costing your properties? As portfolios scale, many property management tech stacks become fragmented over time, introducing hidden operational friction, limiting automation, and quietly impacting NOI. Join Entrata Product Marketing Manager Catherine Rotman along with Customer Success Manager Kaillie Merrick as they break down the difference between integrated and truly unified property management operating systems, explore how fragmented architecture creates real financial and operational costs, and use a practical litmus test to help you evaluate whether your system is helping—or holding you back.

Autonomous property management is here, and this release marks a major leap forward. Join the Entrata product marketing team as they unveil the next evolution of the Entrata operating system: an AI-native, agentic platform designed to unify operations, elevate resident experiences, and embed intelligence across every workflow. From leasing and marketing to accounting, maintenance, and resident engagement, this update redefines how teams work and how communities connect.

Unfiltered conversations happening every day in online multifamily communities reveal what’s really going on at the site and portfolio level. In this episode of Resident Experts, Entrata’s Virginia Love is joined by multifamily thought leader and Spherexx Chief Brand Strategist Lia Nichole Smith to explore “Multifamily chatter that matters.”

Together, they break down the patterns emerging from peer-led spaces covering themes like employee burnout, personal safety, tech overload, operational gaps, and an ever-growing collection of  crowdsourced insight.

Resident expectations in multifamily housing are evolving faster than ever. Today’s renters compare their living experience to the seamless, on-demand interactions they get from top consumer apps—raising the bar for property managers and operators across the industry.

In this episode of The Entrata Pod, Andre Alves (Product Marketing Manager at Entrata) and Alex Buchanan (Head of Homebody) break down why resident experience has become a critical competitive differentiator in property management. They explore how modern renters define convenience, what “modernization” actually means for multifamily operators, and the technology and strategies needed to meet rising expectations.

If you’re in property management, multifamily operations, or proptech, this conversation will give you practical insights on improving resident satisfaction, increasing retention, and staying ahead in a rapidly changing market.

Authentic communication drives connection, and connection drives retention. In the third and final session of Entrata’s three-part series “Improve Your Resident Experience, Improve Your Results,” Entrata’s Head of Strategy & Business Operations, Ann Ogami, reconnects with author and advisor Steve Yastrow to explore how improvisation can lead to stronger, more meaningful relationships with residents and prospects.

Marketing in 2026 leaves little room for delay. With leaner teams, higher renter expectations, and tighter margins, small inefficiencies can have an outsized impact on leasing performance. Join Entrata’s VP of Product Billy Mungovan and Product Marketing Manager Eileen Cook as they break down how marketing, leasing, and technology must work together to drive real results, and where many teams are falling behind.