The multifamily market is finally regaining its footing, shifting from several years of volatility to a more stable, operations-first environment. Entrata surveyed more than 300 multifamily executives to understand how leaders are navigating this new landscape: where optimism is returning, where costs and fragmentation still create pressure, and how operators are turning to value, efficiency, and compliance to stay competitive.

Resident relationships sit at the heart of a property’s success. In the second session of our three-part series “Improve your resident experience, improve your results”, Entrata’s Head of Strategy & Business Operations Ann Ogami reconnects with author, speaker, and consultant Steve Yastrow to explore how building meaningful resident relationships leads to loyalty, retention, and long-term business success.

New federal AI policies are set to shape how multifamily operators innovate, scale, and serve residents. Kevin Donnelly, Executive Director & Chief Advocacy Officer at RETTC, joins Entrata’s Virginia Love to break down the U.S. AI Action Plan and what it means for multifamily. From regulatory shifts to real-world applications like predictive maintenance, leasing automation, and fraud detection, this discussion dives into both opportunities and risks, helping multifamily leaders stay ahead of the curve. 

What is the true economic impact of Entrata’s property management platform? Entrata commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study, using Forrester’s proven methodology to reveal the financial outcomes, risk adjustments, and customer perspectives that highlight Entrata’s impact on efficiency, scalability, and resident experience. Join Entrata President Chase Harrington along with guest speaker, Forrester Consultant Zahra Azzaoui as they walk through the study’s results and methodology.

What truly drives resident loyalty and retention in multifamily communities? In this first session of our three-part series “Improve your resident experience, improve your results,” Entrata’s Head of Strategy & Business Operations Ann Ogami sits down with author, speaker, and consultant Steve Yastrow to explore how brand harmony, the seamless blending of every resident touchpoint into one compelling story, can boost renewals, referrals, and revenue. 

As multifamily operators face economic uncertainty and rising costs, protecting the bottom line has never been more challenging. In this episode, Entrata’s Product Education Manager Hannah-Marie Evans and Manager of Professional Services Micha Hawkins, share how strategic, tech-powered facilities management is becoming a key lever to improve operational efficiency, boost resident satisfaction, and maintain strong NOI. Join them as they break down four actionable pillars of efficiency to help optimize operations across your portfolio.

Stephanie Linton, Director of Marketing at Princeton Management and the 2025 NAA Emerging Leader of the Year,  joins Entrata’s Amanda Fumo for a deep dive into purpose-driven marketing in multifamily. With a portfolio spanning over 150 communities across 12 states, Stephanie shares how she uses strategy, creativity, and social impact to go beyond leasing—and build real connections. Tune in to hear about her unique campaigns, mentorship work, and her vision for the future of marketing in the industry.

Entrata welcomes Apartment All Stars Kate Good and Lisa Trosien back to Resident Experts for a high-impact session packed with timely insights and actionable strategies. From renter expectations to stakeholder communication, discover what’s shaping multifamily success in 2025. Join them and Entrata’s own Virginia Love for a discussion that delivers real-world takeaways from Apartmentalize that every operator needs to hear.

Explore how AI and automation are transforming the multifamily industry—from reducing costs to improving resident satisfaction. In this podcast, Entrata’s Dallas Doane and Hunter Holt team up for a discussion about how AI is driving real operational efficiency and unlocking new growth opportunities.

They’ll discuss: What Autonomous Property Management really means and why it matters, Key AI use cases across operations, How AI agents streamline leasing, maintenance & payments, The power of predictive analytics.

What do new Building Performance Standards (BPS) mean for your portfolio? As regulations evolve rapidly, property owners face increasing compliance risks—but also significant opportunities for efficiency, energy savings, and asset value enhancement.

Join Gerry Crooks, Entrata’s Senior Industry Principal of Utilities, David Bailey, Executive VP at Sustainable Turnkey Solutions, and Keely Felton, Chief Sustainability Officer at Nova Group GBC, as they unpack what BPS truly requires, what’s already in effect, and how property owners can stay ahead of the curve.