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In this week’s Small-Cap Spotlight,  Tim Gerdeman, Vice Chair & Co-Founder, and Chief Marketing Officer of WTR, joins WTR’s Head of Cannabis, Jesse Redmond, and Hydrofarm CEO Bill Toler to discuss how the company is returning to growth. 

The cannabis industry has an unprecedented series of catalysts ahead, and Toler helps us understand how Hydrofarm may participate in this recovery. Toler also shares steps they have taken to get leaner during the downturn, how proprietary brands are enhancing margins, and how they have increased the company’s vertical mix. We close by covering the risks that concern Toler the most and what he is most excited about as we head into 2025.